Elevate™

Firestone Roofing, Wall And Lining Systems Are Now Elevate

December 18, 2022 at 12:00 p.m.

By Cass Jacoby. In a new podcast, Holcim’s Michelle Lane talks about how the name change is more than a change in branding, it is a promise. In Season 4, Episode 69 of the Roofing Road Trips Podcast, Heidi J. Ellsworth meets in person with Michelle Lane, vice president of ...

Holcim Building Envelope Named One of Newsweek’s “America's Greatest Workplaces for Diversity 2023”

December 12, 2022 at 12:00 p.m.

Independent study recognizes company’s female leadership and commitment to cultivating an inclusive workplace. Today, Holcim Building Envelope was named one of Newsweek’s “America’s Greatest Workplaces for Diversity 2023.” This distinction caps an eventful year that saw the company grow and restructure, all the while maintaining its commitment to powering progress for ...

Holcim Building Envelope’s Prescott Facility Achieves Wildlife Conservation Area Certification

November 21, 2022 at 12:00 p.m.

10-acre plot embodies company’s commitment to the local environment and community. Holcim Building Envelope is pleased to announce that in October, the 10-acre habitat area it established in 2013 at its Prescott, Arkansas manufacturing plant has once again been certified by the Wildlife Habitat Council (WHC) as an official Wildlife Conservation ...

RoofersCoffeeShop® Welcomes Elevate

November 10, 2022 at 6:00 p.m.

Meet Elevate, formerly Firestone roofing systems. RoofersCoffeeShop®, the award-winning place where the industry meets for technology, information and everyday business, is pleased to welcome Elevate™ into its community for contractors. For over 40 years, Firestone roofing, wall and lining systems has been expanding their portfolio of building products. ...

Firestone Building Products Unveils New Brand Identity as Part of Holcim

June 25, 2022 at 12:00 p.m.

Firestone, a premier provider of industry-leading roofing, wall and lining systems, is becoming Elevate™. Today, Firestone Building Products is proud to announce that it is adopting the Holcim name and brand identity, becoming the Holcim Building Envelope division of its Solutions & Products Business Unit. Firestone's iconic brand, a recognized industry ...