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How a Video Can Build Your Business
By Liza Barth, GAF. The building industry is a crowded, competitive field. So, how can a roofing company stand out and make their mark? By becoming a video star! This video was created for GAF Master Elite® Contractor, Elite Roofing & Remodel based in Washington State. The video uses a drone and ...
Preventing Condensation by Calculating Temperature Gradients
By Joan Crowe, GAF. A vapor retarder’s primary function is to minimize or reduce water vapor diffusion into a low-slope roof assembly and help prevent the formation of condensation. Once a designer determines a vapor retarder is to be used, the objective is to make sure the temperature at the vapor retarder ...
GAF Introduces New Brand Positioning and Solutions to "Protect What Matters Most" at the 2019 International Roofing Expo
Today at the International Roofing Expo (IRE), GAF, North America's largest roofing and waterproofing manufacturer, introduced an evolved brand positioning embodied in a new tagline for the company: GAF—We protect what matters most. This positioning reflects GAF's comprehensive commitment to contractors, building owners, homeowners and its communities, and will ...
Contractor’s Corner Ep. 5: It Pays to Talk Financing — with Gregory Bjornson
In this episode of Contractor’s Corner, Don Kilcoyne sits down with Gregory Bjornson, the company’s Finance Program Manager. Greg advocates including a financing discussion in every in-home sales meeting. Even if you’re happy with your close rate (but really, who’s completely satisfied with their close rate…?) adding financing gives your customers ...
Standard Industries Launches GAF Energy to Transform Rooftop Solar Industry
Leverages distribution and contractor network of the world's largest roofing and waterproofing manufacturer to accelerate installation of residential solar solutions across the U.S. Standard Industries, the world's largest roofing and waterproofing manufacturer, announced the launch of GAF Energy, a new company that aims to revolutionize the adoption of rooftop solar for ...
Condensation, Dew Point, and Roofing
By: James R. Kirby, AIA Prepared with Co-authors Thomas J. Taylor, PhD, and James Willits Changing the dew point and/or dew point location can lead to unwelcome condensation, and potentially result in damage. Except in extremely arid climates, there is always some amount of water vapor in the air around us. When that ...
GAF Welcomes Defensive Powerhouse J.J. Watt to the 2019 IRE Show Floor
Roofing contractors who attend the IRE in Tennessee this year will get to meet and take pictures with the great J.J. Watt. He will be at the GAF Booth #1401 on Tuesday, February 12, from 4:00 p.m. – 5:00 p.m. Houston Texans defensive end J.J. Watt is a three-time winner of ...
GAF Contractor’s Corner - Episode 3 and 4: Maximizing the Customer Experience, with guests Janice and Kelly Stitzer of CIG Construction.
Kelly and Janice Stitzer, a husband and wife team, began their professional partnership renovating and remodeling homes and multi-unit properties. A concentration in roofing was a natural transition. As a third-generation general contractor, Kelly grew up on commercial job sites. Hammer-to-nail experience at a young age in framing, drywall, concrete, and ...
CRF 4: membrane reflectivity
By Don Kilcoyne , GAF. Use of cool reflective roofs can save $735 million in annual energy costs and reduce pollutants. In this installment, the GAF ProBlog continues a series called Commercial Roofing Fundamentals. As an introduction to commercial roofing, the series provides an overview of some of the key concepts that ...
Episode 3 of The Building Science FAQ series: What is a roof coating?
By GAF. The Building Science FAQ video series explores some of the technical questions that crop up when specifying a low-slope roof. In this episode, Jennifer Keegan, Director of Building and Roof Science, GAF, and Jim Kirby, Building and Roofing Science Architect, GAF, address a deceptively straightforward question: “What is a roof ...
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