General Coatings Manufacturing Corp.

Coffee Conversations LIVE From WRE 2024!

October 1, 2024 at 10:24 a.m.

You won't want to miss this special Coffee Conversations, sponsored by General Coatings, coming to you LIVE from the Western Roofing Expo! Join us on day one of the show, Monday, September 30, 2024, at 2 p.m. P.T., as we meet with industry leaders and experts from the western region ...

Will Lorenz - The Best Show for Sprayfoam

February 20, 2024 at 9:31 a.m.

S6:E20 In this episode of Roofing Road Trips®, Heidi J. Ellsworth and Will Lorenz of General Coatings share the excitement about the year’s biggest event for spray foam contractors, the Spray Polyurethane Foam Alliance 2024 Convention and Expo! Will and Heidi talk about the state of the spray foam industry and ...

Will Lorenz - Spray Foam, Roof Coatings and so Much More

February 13, 2023 at 1:09 p.m.

S5:E6 Heidi J. Ellsworth road trips south to catch-up with an amazing friend of RoofersCoffeeShop, Will Lorenz. Will is the newly appointed president of General Coatings and Everroof and the immediate past president of the Roof Coatings Manufacturers Association (RCMA). He has insights to the roof coatings industry, ...

Will Lorenz - Why Silicone Roof Coatings are Dominating

March 3, 2022 at 11:26 a.m.

S4:E11 In this episode of Roofing Road Trips, RoofersCoffeeShop president, Heidi J. Ellsworth chats with Will Lorenz, VP of sales at EVERROOF. The two discuss the upcoming launch of the new EVERROOF silicone plant, how contractors can utilize silicone products on the roof and the stabilization of the supply chain. ...

Roof Coatings are Disrupting the Roofing Industry

October 23, 2020 at 9:18 a.m.

S2:E4 Heidi J. Ellsworth, RCS Partner, welcomes Will Lorenz, president of RCMA and Vice President Sales at General Coatings Manufacturing Corp to Coffee Conversations. They answer questions and discuss how roof coatings have changed the roofing industry by disrupting how contractors maintain, sell, install and replace roofs. The conversation focuses ...