General Coatings Manufacturing Corp.

Spray Polyurethane Foam Alliance (SPFA) Elects, Introduces New Board of Directors

July 17, 2022 at 12:00 p.m.

Board to serve for two years and includes leaders in spray foam contracting, manufacturing and related services. The Spray Polyurethane Foam Alliance (SPFA), the educational and technical voice of the spray polyurethane foam industry, today announced its newly elected Board of Directors for 2022 to 2024. Encompassing industry leaders from both ...

FRSA 100th Annual Convention is Right Around the Corner

July 13, 2022 at 6:00 a.m.

By Evelyn Witterholt, RCS Reporter. Join the RCS team for the 100th annual FRSA Convention in Daytona Beach! The RoofersCoffeeShop® and MetalCoffeeShop™ team will be at the Florida Roofing and Sheet Metal Contractors Assocation (FRSA) 100th annual convention, will you? The convention is all set to take place July 19-22 at the ...

How to Communicate With HOAs

July 8, 2022 at 9:00 a.m.

By Evelyn Witterholt, RCS Reporter. Why offering new roofing solutions, such as spray foam, can improve your experience with HOAs during roofing jobs. Roofing contractors face many challenges when working with homeowners' associations, also known as HOAs. Miscommunication and disagreements with the board can make for a frustrating experience ...

Spray Polyurethane Foam Alliance Introduces Winners of the 16th Annual SPFA National Industry Excellence Awards

March 5, 2022 at 6:00 p.m.

Winners highlight year’s best spray polyurethane foam insulation, roofing and specialty applications as well as coatings projects. The Spray Polyurethane Foam Alliance (SPFA), the educational and technical resource to the spray polyurethane foam (SPF) industry, today announced the winners of the 16th Annual SPFA National Industry Excellence Awards. Sponsored by ...

Will Lorenz - Driving HOA Business in 2022

February 28, 2022 at 6:00 a.m.

By Evelyn Witterholt, RCS Reporter. Join Heidi as she speaks with Will Lorenz about how to approach the HOA market with progressive solutions for shortages and cost savings. In Season 4, Episode 9 of Roofing Road Trips, Heidi J. Ellsworth spoke with Will Lorenz, CEO of General Coatings. The two ...

Roofing Industry Celebrates Gen Z Leaders

February 18, 2022 at 6:00 p.m.

By Evelyn Witterholt, RCS Reporter. Don’t miss this special episode of Coffee Conversations where we discuss the growth of the roofing industry with Gen Z leaders! Season 3, Episode 9 of Coffee Conversations, sponsored by General Coatings, welcomes Gen Z members and future leaders of the roofing industry. Join RCS ...

Will Lorenz - Driving HOA Business in 2022 - PODCAST TRANSCRIPTION

February 18, 2022 at 12:19 p.m.

Editor's note: The following is the transcript of an live interview with Will Lorenz from General Coatings. You can read the interview below or listen to the podcast. Speaker 1: Welcome to Roofing Road Trips with Heidi. Explore the roofing industry through the eyes of a long term professional within the trade. ...

Low-slope Roofs and Sustainability

November 8, 2021 at 6:00 p.m.

By Will Lorenz for General Coatings. How using SPF can help you meet Title 24 regulations in California California’s Building Energy Efficiency Standard, Title 24, was updated on January 1, 2010, by the California Energy Commission. While a decade has passed since this decision, these updates still significantly affect Southern California’s commercial ...

Condensed Technical Tips

November 4, 2021 at 3:00 p.m.

By General Coatings. General Coatings offers quick and easy access to expert insights and recommendations to best apply their coating. General Coatings features a resources section on their website that features technical tips for application and maintenance. These technical tips come in PDF’s that are around eight pages, and can ...

Industry Leaders on the State of the Roofing Industry

October 30, 2021 at 3:00 p.m.

By Cass Jacoby, RCS Reporter. Join Heidi in a riveting conversation with leading executives in the roofing industry about quarter three and what to expect in the future. On Season 3, Episode 3 of Coffee Conversations, sponsored by Johns Manville, RoofersCoffeeShop® partner Heidi J. Ellsworth is joined by ...