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Roofing Technology Think Tank (RT3)
The Roofing Industry Must Keep Up With Ever-Evolving Technology
By John Kenney, Cotney Consulting Group. How the COVID-19 pandemic has accelerated technological advancement in business and what roofing contractors need to do to keep up. History has shown us that those who do not adapt to their evolving environment become extinct. Technology, and the constant change it promotes, is the evolutionary ...
Roofing Technology Think Tank Extends Nomination Period for 2020 Innovator of the Year Award
The nomination period for Innovator of the Year has been extended to August 31, 2020. Roofing Technology Think Tank (RT3), a group of progressive roofing professionals focused on technology solutions for the roofing industry, announced that it has extended the nomination period for its 2020 Innovator of the Year Award. “With ...
Cotney Construction Law Encourages Industry to Give During Roofing Week
By Karen L. Edwards, RCS Editor. During Roofing Week 2020, Tuesday, August 25 is Giving Day and Cotney Construction Law is asking the industry to support the Roofing Alliance’s scholarship program. The roofing industry is filled with many big hearts who give back to their communities and the industry that they love. ...
Unique Innovation Leads to Roofing Granule Success
By Karen L. Edwards, RCS Editor. 3M innovation and SOPREMA marketing has brought a highly reflective roofing granule to low-slope roofing. In the Fall of 2019, I had the chance to visit 3M along with members of the Roofing Technology Think Tank (RT3) to learn about the innovations 3M has ...
Expert Tips on Breaking into Commercial Roofing
By Karen L. Edwards, RCS Editor. Industry veterans share advice for residential roofing contractors who are interested in adding commercial roofing. Many roofing contractors get started in residential roofing and after a few years of success are interested in getting into the commercial side of the business. We decided to interview the ...
Be Intentional When Trying New Products
RCS Influencer Michelle Boykin says that companies should ask what problem a new product will solve for them. Being innovative in any industry can be tough. As you begin a search for a new product or idea, you can sometimes create a domino effect of being attracted to anything bright, ...
How to Not Visit a Customer’s Home Until You Have the Down Payment in Hand
By Mike Davis, East Fork Roofing. This roofing company in Reno, Nevada made the switch to this model three years ago with much success. Editor’s note: The following is a guest blog from RT3 member and owner of East Fork Roofing, Mike Davis. It’s a deep dive and a how-to article to ...
Roofing Technology Think Tank Announces Election of Two New Board Members
The board supports the RT3 mission and leads the organization in its efforts to educate and advance technology in the roofing industry. Roofing Technology Think Tank (RT3), a group of progressive roofing professionals focused on technology solutions for the roofing industry, elected Brad Beldon, Beldon Roofing, San Antonio, Texas and ...
Embrace Diversity, Technology and the Next Generation of Roofers
By Lauren White, RCS Reporter. Login to the Western Roofing Expo on July 15, 2020, to learn how to attract and retain talent amidst a growing labor shortage. As everyone adjusts to the “new normal” caused by the Coronavirus pandemic, there are many changes to how people are conducting business and how ...
Roofing Technology Think Tank Seeks Nominations for 2020 Innovator of the Year Award
The award recognizes a roofing contractor who has demonstrated a commitment to technology and the advancement of the roofing industry. Roofing Technology Think Tank (RT3), a group of progressive roofing professionals focused on technology solutions for the roofing industry, announced that it has opened the nomination period for the 2020 Innovator ...
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