Embrace Diversity, Technology and the Next Generation of Roofers

By Lauren White, RCS Reporter.

Login to the Western Roofing Expo on July 15, 2020, to learn how to attract and retain talent amidst a growing labor shortage.

As everyone adjusts to the “new normal” caused by the Coronavirus pandemic, there are many changes to how people are conducting business and how they are learning from one another.  Technology is allowing us to connect and communicate with others, conduct work meetings, and host conferences and trade shows.  The roofing industry is also adapting and Western States Roofing Contractor Association (WSRCA) is hosting its first-ever Virtual Western Roofing Expo (VWRE), offering over 20 virtual and on-demand webinars.

On Wednesday, July 15, 2020, at 9:00 a.m., be sure to log in for “Roofing, Labor Shortage and Embracing Diversity, Technology and the Next Generation.”  This session is being presented by Alison LaValley from National Roofing Contractors Association (NRCA) and Heidi J. Ellsworth, HJE Consulting and RCS partner.

During their hour-long presentation, Alison and Heidi will provide viewers an update on the initiatives industry organizations are implementing to help solve the labor shortage in roofing with diversity, technology and research initiatives.  They will also explore how roofing contractors are using these trends to create higher levels of professionalism and inclusion within their companies, thus attracting and retaining a stronger and more talented workforce.  Participants will hear examples of current roofing initiatives being implemented by the NRCA Diversity and Inclusion committee, Roofing Alliance, National Women in Roofing (NWIR), and Roofing Technology Think Tank (RT3).

Make sure to check out these presentations by our RCS partners:

• “Top 5 Employment Issues in Roofing” | Ben Briggs and Trent Cotney, founder and CEO of Cotney Construction

• “Construction Contract Provisions” | Trent Cotney

• “Leveraging Partnerships with Manufacturers to Benefit Roofing Projects and to Reduce Your Liability” | John Pohorsky, GAF 

• “A Retrospective Review of Code Changes from 2000-2018/21,” | Chadwick Collins, Asphalt Roofing Manufacturers Association (ARMA)

• “Performance Analysis of Aged TPO Membranes” | Jennifer Keegan, GAF

• “Retrofit Single-Ply Roofs Installed Over Existing Metal Roofs: Wind Uplift and Industry Concerns” | James Kirby, GAF 

• “Prepare Your Low-Slope Roofing Projects to Meet the 2021 ICC Codes” | Bob LeClare, ATAS International

• “How to Get Women on the Roof - Successful Strategies and Case Studies” will be presented by a panel of women professionals:

  • Danielle Maya, Cotney Construction Law partner

  • Deidra Johnson, CARE training manager

  • Jennifer Stone, preferred accounts for Johns Manville

  • Maureen Greeves, strategic project manager at Tremco Roofing

  • Michelle Boykin, chief operating officer at Rackley Roofing

• “Avoiding Legal Pitfalls When Scaling Your Company” | Trent Cotney

• To Bid, or Not to Bid: That is the Question” | Ryan Groth, CEO of Sales Transformation Group

• “Business Succession Planning in Construction: An Essential Tool in Your Toolbox” | Jacqueline Feliciano and Matt Pipes, Cotney Construction Law

• “OSHA Inspection and Citation Process” | Trent Cotney 

Don’t miss out, pre-register now for the first-ever Virtual Western Roofing Expo!  Check here for all the VWRE show details. 

Not a Member of Western States RCA?  Join us!  Or call Toll Free 1-800-725-0333.