New Logo Makes a Connection

By Cass Jacoby, RCS Reporter.  

ICP’s new logo emphasizes the company’s guiding principle of building connections that endure.

A good logo not only provides a brand with a distinguished identity, it evokes positive emotions, tells a story, and depicts the core values of the company at a glance. This is certainly true of ICP’s new logo and brand identity, which uses their name to complete a square to represent how on all levels, ICP is about building connections that endure.  

The essence of ICP's businesses, this logo works on two fundamental levels, as a representation of the performance of products they provide that complete the structure, and as a representation of the service ICP provides to their customers. ICP is built on its strong relationships, you can tell by just looking at their name. 

“At ICP, it’s our goal to collaborate with our customers and partners in a similar manner to how our products perform in an application,” said Doug Caffoe, SVP of marketing, ICP. “We form precise bonds, vital connections that contribute to the greater strength of the whole. Through this rebrand, we want to clearly articulate the relationships our customers can expect and the value our products can bring to every application.” 

ICP’s growing portfolio is behind the new brand evolution, giving strong, unified visual identity to the brands that ICP represents. ICP is fundamentally a family. Built upon connecting homeowners with market-leading brands known for innovation, quality, and performance, ICP is always welcoming new brands to connect with, bridging the gap between customers and their product. 

“Our reestablishment of the ICP identity serves as a means to honor our long history with customers throughout the industry and as a launch point into a future of shared and ongoing success,” said Doug. “As always, we’re looking forward to serving the industry to the best of our ability — truly forming connections that endure.” 

The new logo represents a clear vision for ICP’s future, one built on the enduring connections the company makes with its customers and partners alike.  

Learn more about ICP Group in their RoofersCoffeeShop® Directory or visit icpgroup.com.