Optimizing online opportunities

By Dani Sheehan. 

Learn how you can design your website to give homeowners the best experience possible and gain more quality leads. 

Today, the first place many people go when they have questions or need help with anything is the internet. This is why it’s crucial for roofing contractors to develop optimized and professional websites because they are often the first interaction customers have with your business, and the better it is, the more website visitors will convert into leads. But designing a website can seem daunting! Luckily, companies have developed tools for contractors to embed on their website so no computer coding background is needed. Instant Roofer’s free roofing calculator is a prime example of one of these tools, as you can easily embed it into an existing site to give homeowners quick and accurate estimates. Learn more about how you can design your site to better your future customers’ experience and boost your lead generation! 

Highlight your key information 

When newspapers were still popular, the most important news was placed “above the fold” to ensure it grabbed readers’ attention. The same principle applies to digital media and your website’s call to action. Think about ordering takeout from your favorite restaurant – do you have to scroll through the entire webpage before clicking “Order now”? Likely not. The ordering process is simplified with a button at the top of the page.  

Contacting your company for a new roof replacement should be just as easy as ordering takeout. With Instant Roofer’s roofing calculator, you can embed it directly into your website, simplifying the buying process for your customers. As Instant Roofer Founder and CEO, Jeff Berzolla, suggests, “When the contractor embeds our app, we always recommend they keep their contact form, phone number and chat options. But, next to the contact button, add an ‘Instant Estimate’ button. This makes it easy for homeowners to get an immediate price estimate, driving higher conversion rates.” 

Here’s how to implement this online: 

• Placement: Position the calculator at the top of the page or near your call-to-action button to ensure it’s one of the first things visitors see when they land on your site. 
• Details: Use Instant Roofer’s options to tailor the calculator based on the materials, pricing and details you offer, ensuring homeowners get an accurate estimate. 
• Be bold: Make sure both the roofing calculator and your call-to-action button stand out with contrasting colors, making them easy to see. 
• Don’t overcomplicate it: Use concise phrases like “Get a free estimate” or “Contact us now” to keep the call-to-action button clear and effective. 

Keep your content clear 

A smooth user experience is essential to keeping people on your website and encouraging them to reach out to you. Here are some additional tips to help you generate more leads: 

• Minimal text: Use clear and concise language to describe your services and products. Most customers don’t know what “standing seam" means, but they know they want a metal roof. Focus on benefits that resonate with homeowners, like sustainability benefits and return on investment, rather than getting lost in technical details. 
• High-quality images and videos: Visuals can help convey your message quickly. Showcasing your completed products or using videos to show your services can be more effective in engaging your audience than long blocks of text. 
• Adapt for web and mobile: With most traffic coming from mobile devices, make sure your site is responsive and loads quickly on all screen sizes. 
• Showcase reviews: Build credibility and trust by featuring customer reviews and testimonials, helping you stand out from the competition. 

Check out this video from Instant Roofer to see how you can incorporate it into your website today!