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Roof coatings made easy

Certainteed Roof coatings made easy
August 16, 2024 at 6:00 a.m.

By Jesse Sanchez. 

Unlock the future of roofing with this new system. 

RoofersCoffeeShop® has made it easier than ever for members of the roofing and construction industries to learn how they want, when they want, where they want with their Read, Listen, Watch (RLW) initiative. Whether you want to read a transcript, listen to a podcast or watch a webinar, the Coffee Shop has made it possible for you to learn your way.   

In the upcoming RLW webinar, Heidi J. Ellsworth meets with Abby Feinstein of CertainTeed on August 16, 2024, at 11 a.m. PT to discuss an essential topic: the rapidly growing roof coatings market. 

This webinar isn’t just another industry update — it's a blueprint for future success in roofing. As contractors face mounting pressure to deliver sustainable, cost-effective solutions, the advantages of repair over tear-off have never been more apparent. Heidi and Abby will guide you through the ease of installation and versatile applications of systems like SMARTCOAT™, which make roof coatings accessible to both new and experienced crews alike. This session outlines the shift from capital expenditure to service and maintenance, opening doors to energy savings, sustainability and minimal disruption to tenants — all while keeping roofing materials out of landfills. 

What makes this webinar stand out? CertainTeed, a leader in the roofing industry, brings unparalleled expertise to the table. With a commitment to innovation and sustainability, CertainTeed’s insights into the SMARTCOAT™ system will provide you with the tools you need to thrive in this evolving market. Whether you're looking to expand your business or enhance your current offerings, this webinar is your opportunity to gain a competitive edge. 

By the end of this session, you’ll walk away with a clear understanding of how to implement roof coatings in your projects, from selecting the right system to mastering the installation process. You'll learn how to turn challenges into opportunities and why joining the coatings revolution could be the smartest move for your business. 

Don’t miss out on this chance to elevate your roofing game. Tune in on August 16, 2024, at 11 a.m. PT for this insightful and actionable webinar. 

Register for the webinar now and take the first step towards transforming your roofing business with SMARTCOAT™. 

Learn more about CertainTeed, LLC in their Coffee Shop Directory or visit www.certainteed.com.

About Jesse

Jesse is a writer for The Coffee Shops. When he is not writing and learning about the roofing industry, he can be found powerlifting, playing saxophone or reading a good book.



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