Roofing revolution: The rise of fluid-applied roofing

By Anna Lockhart.  

As fluid-applied roofing systems continue to grow in popularity, now is the time to get on board with these innovative solutions. Learn from industry experts how to implement these systems into your business’s standard offerings!  

In an upcoming CoatingsTalk™ webinar, host Heidi J. Ellsworth will sit down with Mule-Hide's fluid-applied segment manager, Chris Kuykendall, to discuss the recent increase in fluid-applied roofing demand and how contractors can use this segment growth to their advantage. This webinar will be the perfect opportunity for contractors and roofing professionals to learn the basic ins and outs of fluid-applied roofing systems and how to decide when they’ll be best used.  

Fluid-applied roofing systems can be used in a variety of situations, whether your customers are looking to restore an older roof or using such products on a new build, and Chris will discuss the application process for each situation from start to finish. From evaluating the current state of a roof and the cleaning process to sharing how to properly seal and coat the roof, he’ll walk participants through the process that best suits the project needs. Not only will Chris walk participants through the application process, but he will share why these systems are a good investment and how to successfully sell the idea of fluid-applied systems to your customers.  

Contractors and their employees will benefit greatly from tuning into this webinar’s live session on February 14, and participants will have the opportunity to interact with other viewers and the presenters. CoatingsTalks are special in that they offer members of the CoatingsCoffeeShop™ community the chance to interact and participate in webinars in their preferred format, whether that be to Read, Listen or Watch® the episode.  

Register for ”The Rise of Fluid-Applied Roofing” CoatingsTalk to learn more about the benefits of fluid-applied roofing systems.