Ryan Groth Shares Keys to Predictable Revenue at Duro-Last® Annual Seminar

By Karen L. Edwards, RCS Editor.

Contractors were able to participate in hour-long breakout sessions focused on predictable revenue and growing their businesses.

While attending the 2020 International Roofing Expo, I ran into RCS Partner Ryan Groth from Sales Transformation Group. I hadn’t seen Ryan in a while so I was excited to learn what he has been up to. Ryan shared that most recently before the IRE, he was invited to speak and conduct breakout sessions at the annual Duro-Last National Sales Seminar in Phoenix, Arizona.

“It was really special because that was my first Duro-Last event and I’ve heard great things about their culture and the kind of loyalty that their contractor base has toward their product,” said Ryan. “And it’s not just their product, it’s their service, who they are and what they bring to them. So, to be able to participate in that was very rewarding, because the level of integrity and the standard there was very high. It felt great to be invited into that.”

Ryan explained that he was able to join Jason Dark, Duro-Last National Sales Manager, on the big stage to share details on Ryan’s breakout – accelerating a contractor’s journey to producing predictable revenue. Ryan said that the session addressed as much as they could in the hour-long timeframe, and zoned in on how to help contractors remove blockers that prevent them from having steady, consistent revenue. One way is to “place a huge emphasis on service. And how they can be the adviser and consultant to the owner about the time to reroof.”

Each hour-long breakout session was well attended, and Ryan said that attendees walked away with something of value that they could implement when they returned to their businesses. Interest level from attendees was high. “Jason shared with me that it was one of the highest attended breakouts and not only that, but people signed up for further training,” explained Ryan.

He hopes that the contractors he spoke to learned that “they can play offense and win if they want. They can become more intentional about their growth and knowing why they want to grow. They can do some special things, they can employ more people, they can find better opportunities, they can give more back to the community.”

By creating and implementing more predictable revenue contractors can be better prepared for economic downturns or recessions and it helps them “grow their people,” according to Ryan. “If they aren’t growing their people someone else could be. People in their 20’s really wanting to know how they can grow in a company.”

For your free 45-minute strategy session with Ryan visit his special RCS promotional page.

Learn more about Duro-Last, visit their RCS Directory.