The Newest Coffee Shop Brings People and Resources Together

By Dani Sheehan. 

See what Sara Jonas of APOC has to say about the growth of the roof coatings industry and how CoatingsCoffeeShop™ is helping disseminate information to help contractors expand their reach. 

After a successful launch of CoatingsCoffeeShop™, it’s easy to feel the energy carrying through. In an exciting first episode of CoatingsCast, Heidi J. Ellsworth sat down with Sara Jonas from APOC to talk about their partnership. This dynamic duo has worked together throughout the years and at several companies. It was really through Sara’s passion for coatings and frequent conversations with Heidi that led to strategizing for a better resource in the industry and the launch of this new Coffee Shop. Roof coatings are a big part of the business, but it’s hard for contractors to find information. They discussed this gap and what CoatingsCoffeeShop means for the industry. 

With advancing technology and a need to address labor issues, connecting people in the coatings industry is hugely important. CoatingsCoffeeShop helps “to get everybody on the same page and everybody together in the same place. It brings a lot of opportunities for all of us.” Roof coatings have gained popularity over the years and almost everyone on the commercial side is working with them now. As advancements continue, one of the major trends is a shift toward energy efficient products and improved sustainability. Not only are there advantages from a tax perspective, but “the fact that you’re extending the life of your roof by five to 10, to 15 years by applying a coating, protecting what’s underneath, and gaining the energy efficiency if it’s a reflective roof coating, that’s just such a great story.” 

So many building owners avoid replacing or maintaining roofs until it is too late, requiring a complete replacement, but if contractors and roofing companies “that do offer maintenance programs, incorporate [coatings] into the maintenance program, it’s a perfect fit.” This is significant in expanding businesses too. If you’re not already using coatings though, it may not be obvious where to find resources or training. Contractors are “looking for this content, they’re thirsty for it. It’ll be great to get the whole industry providing a lot of content on that front, that contractors want. Information that they need to know too.” 

Listen to the podcast episode or read the transcription to learn more about the inspiration behind CoatingsCoffeeShop and where to find the resources you need to bring roof coatings into your business!