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CCS Influencers
Cash flow strategies for seasonal markets
CCS Influencer Greg Serevetas says it's important to find a way to keep cash flowing, even when the work slows down. Managing cash flow is one of the most important and challenging parts of running any business, especially a roofing business. Here in the Northeast, where the seasons are not always ...
Effective cash flow management year-round and in winter for roofing contractors
CCS Influencer John Kenney says implementing sound cash flow strategies throughout the year and paying extra attention during winter, contractors can maintain financial stability. Managing cash flow is one of the roofing contractors' biggest challenges, especially during the slower winter months. I have seen firsthand how proper financial planning and discipline ...
Negotiating seasonality in the industry
CCS Influencer Joe Sorrentino says seasonal revenue analysis is essential for all size business owners who want to anticipate income fluctuations and align their financial expectations with the industry’s seasonal nature. Negotiating “seasonality” is essential for any size roofing/coating company seeking to maintain consistent operations and maximize profitability throughout the year. ...
Understanding the ebb and flow of roofing
CCS Influencer Will Lorenz says managing your cash flow on a per project basis is important. Editor's note: The following is the transcript of a live interview with CCS Influencer Will Lorenz. You can read the interview below, listen to the podcast or watch the recording. Intro: Hey. Hello, everyone. Hi, Will, ...
Tips for managing your cash flow
CCS Influencer Shawn Morgan says staying proactive and flexible can keep your business steady throughout the year. Managing cash flow as a roofing contractor, especially during the slower winter months, is crucial. With a little planning and some smart strategies, you can keep things running smoothly all year. By staying proactive ...
Use your initial company goals to organize and strategize
CCS Influencer Will Lorenz suggests aligned yourselves first with the goals of the ownership of your business and then move down into each segment of the business. Editor's note: The following is the transcript of a live interview with CCS Influencer Will Lorenz. You can read the interview below, listen to ...
Cause marketing starts with local community efforts
CCS Influencer John Walker says it's just extraordinary that I work for such a great company that allows the ability and the time for us to go out and help. Editor's note: The following is the transcript of a live interview with CCS Influencer John Walker. You can read the ...
The impact of cause marketing on brand reputation in the roofing industry
CCS Influencer John Kenney says cause marketing is a powerful tool for roofing contractors to enhance their brand reputation, build stronger community ties and foster customer loyalty. Throughout my years in the industry, I’ve seen how businesses in our field can benefit from aligning themselves with meaningful causes. Cause marketing, ...
How to communicate company goals effectively for 2025
CCS Influencer John Kenney says achieving alignment within your company means ensuring employees understand the vision, values and objectives that drive the business forward. As a long-time veteran in the roofing industry, I understand that aligning a team with company goals requires clear, consistent and meaningful communication. For 2025, achieving alignment ...
How to account for financial setbacks
CCS Influencer Will Lorenz says companies like ours would prefer to have people pay on time but we understand challenges. Editor's note: The following is the transcript of a live interview with CCS Influencer Will Lorenz. You can read the interview below, listen to the podcast or watch the recording. Intro: Hello ...
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