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CCS Influencers

Negotiating seasonality in the industry

Negotiating seasonality in the industry

CCS Influencer Joe Sorrentino says seasonal revenue analysis is essential for all size business owners who want to anticipate income fluctuations and align their financial expectations with the industry’s seasonal nature. Negotiating “seasonality” is essential for any size roofing/coating company seeking to maintain consistent operations and maximize profitability throughout the year. ...


Understanding the ebb and flow of roofing

Editor's note: The following is the transcript of a live interview with CCS Influencer Will Lorenz. You can read the interview below, listen to the podcast or watch the recording. Intro: Hey. Hello, everyone. Hi, Will, how are you? Will Lorenz: I'm good, Megan. Glad to be here in 2025 and keep ...


Shawn Morgan - Tips for managing your cash flow

Tips for managing your cash flow

CCS Influencer Shawn Morgan says staying proactive and flexible can keep your business steady throughout the year. Managing cash flow as a roofing contractor, especially during the slower winter months, is crucial. With a little planning and some smart strategies, you can keep things running smoothly all year. By staying proactive ...


Align all aspects of your company to your initial company goals

Use your initial company goals to organize and strategize

CCS Influencer Will Lorenz suggests aligned yourselves first with the goals of the ownership of your business and then move down into each segment of the business. Editor's note: The following is the transcript of a live interview with CCS Influencer Will Lorenz. You can read the interview below, listen to ...


Cause marketing starts with local community efforts

Cause marketing starts with local community efforts

CCS Influencer John Walker says it's just extraordinary that I work for such a great company that allows the ability and the time for us to go out and help. Editor's note: The following is the transcript of a live interview with CCS Influencer John Walker. You can read the ...


CCSI John Kenney - The impact of cause marketing on brand reputation in the roofing industry

The impact of cause marketing on brand reputation in the roofing industry

CCS Influencer John Kenney says cause marketing is a powerful tool for roofing contractors to enhance their brand reputation, build stronger community ties and foster customer loyalty. Throughout my years in the industry, I’ve seen how businesses in our field can benefit from aligning themselves with meaningful causes. Cause marketing, ...


CCSI - John Kenney - Dec - How to communicate company goals effectively for 2025

How to communicate company goals effectively for 2025

CCS Influencer John Kenney says achieving alignment within your company means ensuring employees understand the vision, values and objectives that drive the business forward. As a long-time veteran in the roofing industry, I understand that aligning a team with company goals requires clear, consistent and meaningful communication. For 2025, achieving alignment ...


How to account for financial setbacks - Will Lorenz

How to account for financial setbacks

CCS Influencer Will Lorenz says companies like ours would prefer to have people pay on time but we understand challenges. Editor's note: The following is the transcript of a live interview with CCS Influencer Will Lorenz. You can read the interview below, listen to the podcast or watch the recording. Intro: Hello ...


CCSI - John Kenney - How roofing contractors can prepare for unexpected financial setbacks

How roofing contractors can prepare for unexpected financial setbacks

CCS Influencer John Kenney says that with proactive planning and strong financial management, you can get through unexpected financial setbacks and emerge stronger. Over the years, I've witnessed firsthand how unexpected financial setbacks threaten even the most established contractors. From sudden material price hikes to delayed payments, labor miscalculations or unforeseen ...


Financial strategies for roofing contractors

Financial strategies for roofing contractors

CCS Influencer John Kenney says by implementing flexible pricing and diversifying services, contractors can navigate economic fluctuations successfully. In an ever-changing economic landscape, roofing contractors face unique challenges in managing their finances effectively. The construction industry is susceptible to economic shifts, with fluctuating material costs, varying client demand and unpredictable ...


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UP TO THE MINUTE

By Emma Peterson. This upcoming webinar is a great opportunity to ...
By Dani Sheehan. Get ready for the big game with SRS ...
Read More
FEI Applications - Side bar - NRCA
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Kool Seal - Sidebar - Sales Rep - May 24
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