CCS Influencers
Owners don't buy gallons of coating, they buy roof performance
CCS Influencer John Kenney recommends focusng proposals on systems and results rather than indivdual products. One of the easiest mistakes in fluid-applied roofing is allowing the conversation to become too focused on the coating itself. The coating matters, but the material in the pail is only one part of what ...
Work with weather, not against it
CCS Influencer Will Lorenz says it's crucial to remember that weather always wins. Editor's note: The following is the transcript of a live interview with Will Lorenz of General Coatings. You can read the interview below, listen to the podcast or watch the recording. Emma Richardson: Hi everyone, I'm Emma Richardson here ...
Restoration done right: Why evaluation and verification matter
CCS Influencer Joe Sorrentino says the right due diligence helps contractors identify the best candidates for fluid-applied restoration and avoid costly mistakes. Editor's note: The following is the transcript of a live interview with Joe Sorrentino of JoeSorrentino LLC. You can read the interview below, listen to the podcast or watch ...
Restoration starts with inspection: Knowing when a roof is a good candidate
CCS Influencer Johnny Walker says that successful roof restoration begins with a thorough evaluation of the roof’s condition, maintenance history, moisture levels and the building owner’s goals to determine whether restoration is truly the right solution. Editor's note: The following is the transcript of a live interview with Johnny Walker of ...
Matching the coating to the climate: Why weather matters in roof restoration
CCS Influencer Johnny Walker says that regional weather patterns, seasonal conditions and cure-time requirements should guide coating selection to avoid installation issues and deliver long-lasting roof restoration results. Editor's note: The following is the transcript of a live interview with Johnny Walker of ICP APOC. You can read the interview below, ...
Weather is part of the roofing system whether you plan for it or not
CCS Influencer John Kenney says the best coating contractors don’t fight the weather. Fluid-applied roofing systems offer contractors tremendous flexibility, but they also demand respect for weather, climate and installation conditions. After decades in roofing, I’ve learned that some of the most expensive problems begin with a simple decision: pushing ahead when ...
Beyond the coating: Installation factors that make or break roof performance
CCS Influencer Shawn Morgan says successful roof coating installations depend on careful planning and environmental awareness long before the coating is applied. When it comes to roof coatings, choosing the right product is only part of the equation. What happens during installation can have just as much impact on the performance ...
Maximizing roof life without overselling solutions
Match coatings and replacements to the roof’s condition to achieve the best outcome for building owners. One of the biggest misconceptions about coatings is that they’re a solution for every roof. They’re not, and that’s okay. The key is knowing when a coating makes sense and when it’s better to recommend ...
Not every roof should be coated
Restoration success starts with the right assessment. Fluid-applied restoration has become an important option for extending roof service life, controlling capital costs and avoiding unnecessary tear-off. But one of the most important things contractors need to understand is that not every roof is a restoration candidate. I’ve seen coatings used successfully for ...
Building owners value honest conversations about roof lifespan
Coatings Coffee Shop Influencer Will Lorenz says that candor is the best policy when talking to builind owners. Editor's note: The following is the transcript of a live interview with Will Lorenz of General Coatings. You can read the interview below, listen to the podcast or watch the recording. Lauren White: ...
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