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CCS Influencers
Transforming inexperienced managers into roofing industry leaders
CCSI Influencer John Kenney says training great leaders involves a comprehensive approach that combines technical training, leadership development, mentorship and continuous feedback. Training managers with less experience to become effective leaders in the roofing industry is essential for your business’s success. Great managers not only ensure smooth daily operations but also ...
Marketing for today's market
CCS Influencer John Kenney says integrating modern marketing practices is essential for roofing contractors looking to expand their customer base. In today's digital age, roofing contractors face unique challenges but also have access to innovative marketing practices that can significantly enhance their visibility and customer engagement. Traditional marketing methods like local ...
There is no 'right' way to market
CCS Influencer Greg Hlavaty says new marketing avenues are great but so are the old. As a manufacturer we may have a different approach to marketing than a contractor. But everyone is piling on to electronic marketing. Social media, direct email campaigns, inline adds in online news outlets, we could go ...
Best practices for quality control with liquid-applied roofing systems
CCS Influencer John Kenney says implementing best practices for quality control in liquid-applied roofing systems is essential for ensuring their durability, performance and customer satisfaction. Liquid-applied roofing systems have gained popularity in the industry due to their flexibility, seamless application and durability. However, stringent quality control measures must be in place ...
Be ready to get the job done right the first time!
CCS Influencer Greg Hlavety says to come to every job site with all the equipment, clothing, tools and instructions needed to get a quality job done. First establish which specific liquid system is being used. Then contact the manufacturer of the products being used. Ask for all pertinent information that will ...
Investing in your employees
CCS Influencer Lisa Irby says it's imperative that all technicians are experienced and knowledgeable of the products they are installing. One of CoatingsCoffeeShop's™ goals is to bring the industry together in one place to meet. And one way we do this is by creating a space for industry influencers to share ...
Responsibility is key to a healthy industry
CCS Influencer Jeff Blank says people need to understand that just because it says it's a warranty, doesn't mean that it's a guarantee! Editor's note: The following is the transcript of a live interview with Jeff Blank. Megan Ellsworth: Hello everyone, my name is Megan Ellsworth here@coatingscoffeeshop.com, and I am so ...
Why you should get involved with your local roofing associations
CCS Influencer Jeff Blank says that his company's involvement with associations helps them maintain their viability in the roofing marketplace. Editor's note: The following is a transcript of Jeff Blank's, vice president of Simon Roofing, video response to this month's influencer question. You can read the transcript or watch the video ...
Finding a voice in the industry
CCS Influencer Greg Hlavaty says you should joining a local RCA for the network and community you will build there. It is important to be involved in your community, whether it is local, state or beyond. You will find that the payback is greater than the effort it takes to do ...
Stand out from the competition by expanding your scope
CCS Influencer Greg Hlavaty says the idea of "thinking outside the box" is more than a cliche. CoatingsCoffeeShop™ is honored to be a space for industry influencers to share their expertise and insights. What is an influencer? They are authorities in the industry that are sharing their knowledge to guide others. ...
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