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CCS Influencers
Cause marketing starts with local community efforts
CCS Influencer John Walker says it's just extraordinary that I work for such a great company that allows the ability and the time for us to go out and help. Editor's note: The following is the transcript of a live interview with CCS Influencer John Walker. You can read the ...
The impact of cause marketing on brand reputation in the roofing industry
CCS Influencer John Kenney says cause marketing is a powerful tool for roofing contractors to enhance their brand reputation, build stronger community ties and foster customer loyalty. Throughout my years in the industry, I’ve seen how businesses in our field can benefit from aligning themselves with meaningful causes. Cause marketing, ...
How to communicate company goals effectively for 2025
CCS Influencer John Kenney says achieving alignment within your company means ensuring employees understand the vision, values and objectives that drive the business forward. As a long-time veteran in the roofing industry, I understand that aligning a team with company goals requires clear, consistent and meaningful communication. For 2025, achieving alignment ...
How to account for financial setbacks
CCS Influencer Will Lorenz says companies like ours would prefer to have people pay on time but we understand challenges. Editor's note: The following is the transcript of a live interview with CCS Influencer Will Lorenz. You can read the interview below, listen to the podcast or watch the recording. Intro: Hello ...
How roofing contractors can prepare for unexpected financial setbacks
CCS Influencer John Kenney says that with proactive planning and strong financial management, you can get through unexpected financial setbacks and emerge stronger. Over the years, I've witnessed firsthand how unexpected financial setbacks threaten even the most established contractors. From sudden material price hikes to delayed payments, labor miscalculations or unforeseen ...
Financial strategies for roofing contractors
CCS Influencer John Kenney says by implementing flexible pricing and diversifying services, contractors can navigate economic fluctuations successfully. In an ever-changing economic landscape, roofing contractors face unique challenges in managing their finances effectively. The construction industry is susceptible to economic shifts, with fluctuating material costs, varying client demand and unpredictable ...
Transforming inexperienced managers into roofing industry leaders
CCSI Influencer John Kenney says training great leaders involves a comprehensive approach that combines technical training, leadership development, mentorship and continuous feedback. Training managers with less experience to become effective leaders in the roofing industry is essential for your business’s success. Great managers not only ensure smooth daily operations but also ...
Marketing for today's market
CCS Influencer John Kenney says integrating modern marketing practices is essential for roofing contractors looking to expand their customer base. In today's digital age, roofing contractors face unique challenges but also have access to innovative marketing practices that can significantly enhance their visibility and customer engagement. Traditional marketing methods like local ...
There is no 'right' way to market
CCS Influencer Greg Hlavaty says new marketing avenues are great but so are the old. As a manufacturer we may have a different approach to marketing than a contractor. But everyone is piling on to electronic marketing. Social media, direct email campaigns, inline adds in online news outlets, we could go ...
Best practices for quality control with liquid-applied roofing systems
CCS Influencer John Kenney says implementing best practices for quality control in liquid-applied roofing systems is essential for ensuring their durability, performance and customer satisfaction. Liquid-applied roofing systems have gained popularity in the industry due to their flexibility, seamless application and durability. However, stringent quality control measures must be in place ...
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