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CCS Influencers
Why manufacturer-led training matters
CCS Influencer Shawn Morgan says training directly from a manufacturer helps contractors stand out, build trust and ensure long-term performance. We have found that manufacturer-led training is probably the most important training for us to do when it comes to roof coatings. These systems really come down to how well they ...
Training and performance go hand in hand in fluid-applied systems
CCS Influencer John Kenney says coatings are not just sold through product performance; they are sold through contractor credibility. One of the biggest misconceptions in the coatings segment is the idea that fluid-applied systems are “simpler” than traditional roofing systems. On the surface, they can appear less complicated because they ...
Why invest in foundational training
CCS Influencer Lisa Irby says investing in your employees is how you get your investment returned. Thomas Roofing stands behind training on all roof systems. We believe if you invest in your employee then you get your investment returned. Not to mention the employee feels more security in their job. We ...
Coatings vs. Single-ply: Understanding the personality of the roof
CCS Influencer Joe Sorrentino says there are inherent advantages to both taking care of your roof and having a proactive look at life cycle cost. Editor's note: The following is the transcript of a live interview with Joe Sorrentino of JoeSorrentino LLC. You can Read the interview below, Listen to the ...
Selling fluid-applied systems to skeptics starts with how you frame the conversation
CCS Influencer John Kenney says successful contractors position themselves as advisors who understand multiple solutions. If you’ve been around this industry long enough, you’ve heard it before. A building owner or consultant looks at a fluid-applied system and says, “I’d rather just replace the roof.” In many cases, that reaction ...
To sell coatings, build a relationship first
CCS Influencer Will Lorenz says the central parts to being a trusted partner are discussing the customer's roof condition, budget and future property plan. Editor's note: The following is the transcript of a live interview with Will Lorenz of General Coatings Manufacturing Corp. You can read the interview below, Listen to ...
Creating solutions for liquid applied systems
CCS Influencer Joe Sorrentino offers several strategies to promote liquid-applied roofing systems to non-believers. Editor's note: The following is the transcript of a live interview with Joe Sorrentino of JoeSorrentino LLC. You can read the interview below, Listen to the podcast or Watch the recording. Lauren White: Hello everyone, this is Lauren ...
Explaining coatings rather than just selling them
CCS Influencer Shawn Morgan shares insight into helping skeptical business owners understand what coatings can do for their projects. Selling roof coating systems to skeptics isn’t about pushing product…It’s about lowering their risk and helping them rethink how they view their roof. Most skepticism comes from a past failure, a bad ...
Price vs. performance: Understanding roofing lifecycle value
CCS Influencer John Kenney says the key responsibility for contractors is helping building owners understand the difference between price and value. When building owners start evaluating roofing options, the conversation almost always begins with price. What does a coating system cost? What does a new single-ply roof cost? Those are fair ...
The market is not as simple as coatings versus single-ply
CCS Influencer Shawn Morgan says the best approach to any roof is diagnosing first and prescribing second. The conversation of coatings versus single-ply has gotten a lot more nuanced over the past few years. It’s not as simple as “coatings are cheaper” and “replacement is expensive.” Markets have shifted, labor dynamics ...
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