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Sales & Marketing
Use 2024 roofing trends to succeed in 2025!
By Dani Sheehan. By implementing the lessons learned from 2024, you can refine your offerings, train your team and plan for a successful new year. As the roofing industry slows down with the winter season, it’s the perfect time for contractors to reflect on key trends of 2024 and ...
Top 5 advantages of SPF roofs
By General Coatings. Is spray polyurethane foam roofing right for your customers? Here are five reasons to choose SPF roofing. We here at General Coatings Manufacturing Corp. know that spray polyurethane foam (SPF) is a great roofing system. It’s easy for professionals to install, affordable and has superior longevity. But ...
Leaping into FinTech
By Emma Peterson. These new tech innovations coming out of Leap can boost your efficiency and simplify your sales process! In a new episode of Roofing Road Trips®, Craig Jones from Leap sat down with Karen Edwards to talk about innovation in roofing financial methods and technology. Craig joined Leap’s ...
Pli-Dek unveils website designed with building professionals in mind
The updated online experience offers an information source as versatile as the product itself. Pli-Dek®, an industry leader in waterproofing, unveiled a new website designed with contractors, architects, consultants and building professionals in mind. The product, used in residential, commercial and industrial applications, creates beautiful and durable high-performance decks, balconies, plaza decks ...
The importance of service departments in today’s roofing industry
By Jessica Bravo. We sat down with an industry expert to learn how to grow your company by growing your service department. In a recent conversation, Will Riley, from Centerpoint Connect, discussed the growing significance of service departments within the roofing industry. With experience in software solutions for roofing ...
Quality over quantity
By Emma Peterson. Learn how to transform your hiring process by working with specialized recruiters like Hi-Peak. In a new episode of Roofing Road Trips®, Kristin and Tony Case, the owners of Hi-Peak Staffing Solutions, stopped by to talk to Megan Ellsworth about working with a specialized recruiter to help ...
What specialized staffing agencies look for in a candidate
By Jesse Sanchez. Staffing agencies seek candidates with the perfect blend of industry-specific skills, cultural fit and adaptability to meet the unique demands of niche markets. Boutique staffing agencies like Hi-Peak Service Solutions are not just seeking candidates to fill roles; they are on the hunt for professionals who bring ...
Why silence and strategy matter
By Centerpoint Connect. When the conversation turns to price, knowing when to speak — and when not to — can make all the difference. Sales is never just about a number on an invoice — it's about finding the balance between value and cost, needs and solutions. Yet, ...
The four pillars of business success
By Emma Peterson. Learn how you can train your team for success in a market where service is key. When it comes time to get a new roof, customers often don’t actually care about the roof. They care about not having water leaking into their building, they care about ...
Strengthening customer relationships
By Lauren Miller, JobNimbus. Great customer experiences build trust and boost sales — here’s how to make it happen. What truly sets a business apart is how it handles customer relationships. Poor communication and neglect can drive clients away, but with the right strategies, you can turn satisfied ...
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