Sales & Marketing
The art of qualifying your customer
By Centerpoint Connect. Turning confusion into clarity and why qualifying is your secret weapon. When it comes to sales, the word “qualify” often stirs up more anxiety than confidence. The endless cycle of determining whether a lead is “qualified” can feel like navigating a maze without a map. But what ...
The sweet spot in upselling
By John DeRosa, SRS Distribution. What choices do you offer your customers during your sales pitch? Learn about the role of psychology in upselling and start using it to your advantage. Ignoring the fact that Goldilocks and the Three Bears tells a story of an unsupervised child breaking and entering ...
Presentation is everything
By Dani Sheehan. How do your prospective customers react to the content you show them? Present with Ingage and sell more. Picture this: You’re at a dinner party with some friends and one of the guests pulls you aside to rave about their brand-new Mercedes. Naturally, you expect a walk ...
Streamlined sales and consistency
By Jesse Sanchez. This dynamic platform simplifies sales presentations and ensures uniformity across the board. In this episode of Roofing Road Trips®, host Karen Edwards discusses the transformative potential of Ingage’s technology for contractors. Pam Torrey, director of marketing at Ingage, shares insights on how their innovative platform enhances sales ...
Mastering the art of the sales call
By Centerpoint Connect. Transform your sales approach with powerful opening techniques that engage and persuade. Making the perfect sales call is both an art and a science and the opening lines can set the tone for the entire conversation. Whether you’re a seasoned sales professional or new to ...
Show up to the job in style
By Emma Peterson. Enter Leap’s “Be the Professional” sweepstakes for the chance to win some incredible prizes, including a custom truck wrap and company-branded Carhartt jackets! Take your branding to the next level by entering this sweepstakes from Leap, the leading roofing and remodeling estimating software. All you have to do is ...
Engaging the modern homeowner
By Dani Sheehan. Younger generations are redefining what it means to own a home. Tailor your roofing sales pitch to build a lasting relationship with this customer base. With a significant portion of younger generations entering the housing market, understanding preferences and challenges is crucial for roofing contractors looking to ...
ServiceCon 2025
The #1 event to grow or start your service department is coming to Houston, Texas in March! ServiceCon is a two-day event designed to bring together industry leaders, service growth experts and roofing contractors. ServiceCon was last held in Dallas, Texas, in May 2023. With the addition of new event contributors, ...
Build a better invoice!
By Corey Mann, Leap. Save money and time by upgrading your invoice generation processes. Unfortunately, the standard practices for invoicing in the contracting world are increasingly outdated. These older strategies of manual paperwork actually cost a business lot of time and money, whereas newer invoicing practices could better allow for ...
3 tips for social media success
By Heather Vogt, Creativate. Learn how to better promote your brand using social networking. Social media has proven to be undeniably powerful over the decades. Evolving from the days of your Myspace top eight to the extensive personal and professional networks across platforms we know today, it has become ...
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