Cotney Consulting Group

The Psychology of Selling in the Roofing Industry: Why People Buy

September 25, 2023 at 9:00 a.m.

By John Kenney, Cotney Consulting Group. If you're a roofing contractor, understanding the motivations behind your customer's decisions can elevate your sales and service delivery. When it comes to the intricacies of sales, Brian Tracy's "The Psychology of Selling" is considered one of the paramount resources in the world. Dive into chapter ...

Business Intelligence and Data: What you Need to Know

September 19, 2023 at 3:00 p.m.

By Dani Sheehan. In an era of endless data, business intelligence can help you evaluate your company’s success and reach your benchmarks. In August’s RLW® from RoofersCoffeeShop®, Heidi J. Ellsworth sits down with Eugene Zukowski of Jobba Trade Technologies, John Kenney of Cotney Consulting Group and Trent Cotney of Adams ...

The Future of Technology: Hottest Trends in the Metal Construction Industry

September 19, 2023 at 9:00 a.m.

By Dani Sheehan. By incorporating new technologies into your metal business, you can better manage your operations, expand your marketing reach and improve employee training. The industry is buzzing with the latest and greatest technology to add to your business. In an episode of MetalTalk, Heidi J. Ellsworth sat ...

Cultivating High-performing Teams: A Comprehensive Approach to Leadership and Team Management - Part Two

September 15, 2023 at 6:00 a.m.

By John Kenney, Cotney Consulting Group. Learn how you can create a work environment that thrives on promoting innovation and continuous learning. Part 1 of this article series focused on constructing a successful team, emphasizing the importance of leadership, hiring the right team members and building an effective team through strong leadership, ...

Safeguarding Roofing Projects: A Leader's Role in Upholding Safety Measures

September 15, 2023 at 3:00 a.m.

By John Kenney, Cotney Consulting Group. Here's how roofing industry leaders can uphold important safety requirements. The inherently demanding and risky roofing industry requires an elaborate planning strategy to minimize hazards and ensure a safer work environment. The essence of this planning goes beyond allocating crews, tools and materials. It includes prioritizing ...

John Kenney September RCS influencer 2023

Building Succession Plans in Roofing: Navigating Generational Change While Keeping Bonds Intact

September 14, 2023 at 10:00 p.m.

RCS Influencer John Kenney says that by creating succession plans, roofing contractors can ensure the generational transition is seamless. In the roofing industry, many businesses are family owned, spanning multiple generations. As such, generational changeovers are not merely about business continuity but are also deeply personal. The challenge lies in ensuring ...

Leveraging Reviews and Software Solutions in the Roofing Industry

September 14, 2023 at 3:00 p.m.

RCS Influencer John Kenney says that review tools can help roofing contractors manage the narrative around their brand. In today's digital age, online reviews are the lifeblood of local businesses. This is especially true for roofing contractors, whose reputation can significantly influence a customer's decision. The contemporary roofing contractor now has ...

Join R-Club Today to Register for the Peer Forum

September 6, 2023 at 6:00 p.m.

By Anna Lockhart. Meet quarterly with fellow business owners and roofing professionals from across the country to engage in meaningful conversations about relevant business and marketing initiatives. R-Club has launched a new, confidential peer forum for business owners and key company managers in the roofing and home improvement ...