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General Coatings Manufacturing Corp.
Spray foam 101
By Emma Peterson. Understanding the basics of what spray foam roofing is and why it is so valuable. Spray foam (SPF) is a popular new construction or re-cover option in the roofing industry, for low-slope roofs. At its core, it creates a seamless, continuous insulation layer on top of a roof deck ...
Exploring industry innovations at World of Concrete
By Dani Sheehan. Learn about three innovative brands shaping the future of waterproofing, concrete repair and decorative flooring in the construction industry. For over 50 years, World of Concrete (WOC) has been the premier international trade show for the commercial concrete and masonry industries. Held annually at the Las Vegas Convention Center, ...
The value of training your team to identify roof issues
CCS Influencer Will Lorenz says having an educated sales force that can highlight what's happening on a roof helps customers adequately make decisions about what's in the best interest of their roof. Editor's note: The following is the transcript of a live interview with CCS Influencer Will Lorenz. You can read ...
The Coffee Shops™ Announce 2025 Influencers
Our Influencers program celebrates its ninth year of giving back to the industries it serves. The Coffee Shops™, the award-winning websites where the industries meet for technology, information and everyday business, announces the 2025 Influencers for RoofersCoffeeShop (RCS), MetalCoffeeShop® (MCS), CoatingsCoffeeShop® (CCS) and RCS en Español. Each month, ...
Understanding the ebb and flow of roofing
CCS Influencer Will Lorenz says managing your cash flow on a per project basis is important. Editor's note: The following is the transcript of a live interview with CCS Influencer Will Lorenz. You can read the interview below, listen to the podcast or watch the recording. Intro: Hey. Hello, everyone. Hi, Will, ...
Use your initial company goals to organize and strategize
CCS Influencer Will Lorenz suggests aligned yourselves first with the goals of the ownership of your business and then move down into each segment of the business. Editor's note: The following is the transcript of a live interview with CCS Influencer Will Lorenz. You can read the interview below, listen to ...
Reducing the industry’s carbon footprint with spray foam roofing
By Dani Sheehan. The switch to HFO-based spray foam roofing offers durability, energy efficiency and improved sustainability for commercial roofing solutions. Spray polyurethane foam (SPF) roofing is renewable, sustainable and the solution of the future. While many states have already transitioned from HFC (hydrofluorocarbon) blowing agents to HFOs (hydrofluroolefins), the ...
The state of the spray foam roofing industry
By Evelyn Witterholt. From building code changes to federal rulings to the 2024 election, here’s what we know about the current state of the spray foam roofing industry. Although 2024 has been a good year for spray foam roofing, it hasn’t come without its challenges. But despite these standard ups ...
Top 5 advantages of SPF roofs
By General Coatings. Is spray polyurethane foam roofing right for your customers? Here are five reasons to choose SPF roofing. We here at General Coatings Manufacturing Corp. know that spray polyurethane foam (SPF) is a great roofing system. It’s easy for professionals to install, affordable and has superior longevity. But ...
Top 5 reasons to make the switch to spray foam
By General Coatings Manufacturing. Here are five great reasons why your on-the-fence customers need a spray foam roofing system. Typical commercial roofs can fail prematurely due to expansion, contraction, abuse or neglect. The best roofing service life can be achieved through proper maintenance and repair of any mechanical damage. Spray ...
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