IRE – International Roofing Expo

The Secret to Bringing Old Leads Back to Life

April 18, 2021 at 10:00 a.m.

By Dave Yoho for International Roofing Exo (IRE). How to identify and revive leads while preventing more from showing up DOA to your company. The lifespan of a lead is an important tool to help evaluate if a job is worth pursuing. It’s worth probing into what created a lead. While many ...

Marketing and Recruiting for the Next Generation

April 2, 2021 at 6:00 p.m.

By Heidi J. Ellsworth, HJE Consulting. If you’re interested in long-term business success, learning about the up and coming generation is of vital importance. Marketing today is not just about customers. Branding, a large part of marketing, is important for employees, families of employees, investors or potential investors and ...

Roofing Market Remains Hopeful in Face of COVID

March 30, 2021 at 6:00 p.m.

By Gary Thill for International Roofing Expo (IRE). Recent roofing market surveys' show that roofing professionals are already recovering from the pandemic. The pandemic has seemingly put everything on hold, with most industries predicted not to make a comeback until 2022. Yet, the NRCA’s most recent Market Survey for Reroofing ...

Beacon Women Share Wisdom, Advice and Stories

Women Share Their Wisdom, Advice and Stories

March 27, 2021 at 6:00 a.m.

By Heidi J. Ellsworth for Beacon Building Products. National Women in Roofing is reimagining the roofing industry and advocating for a more diverse workforce. The initial founding of National Women in Roofing (NWIR) took many by surprise, but has since empowered numerous women to embrace their careers and provide a ...

Owens Corning Spotlighting Contractor Education at Virtual IRE

March 23, 2021 at 11:00 a.m.

By Owens Corning. Owens Corning spotlighted contractor education through their Engagement Hub, Power Hours and Virtual Business Day at this year’s virtual IRE. At the inaugural Virtual International Roofing Expo (IRE), Owens Corning shined the spotlight on tools and resources that deliver extreme performance, help roofing contractors navigate a socially ...

Owens Corning Spotlighting Technology at Virtual IRE

March 23, 2021 at 10:00 a.m.

By Owens Corning. Owens Corning highlighted technology tools for contractors at this year’s virtual IRE. At the inaugural Virtual International Roofing Expo (IRE), Owens Corning shined the spotlight on tools and resources that deliver extreme performance, help roofing contractors navigate a socially distanced environment and deliver education on demand. Contractors ...

Avoid These Mistakes That Come With Snow and Ice

March 20, 2021 at 6:00 a.m.

By Gary Thill, International Roofing Expo (IRE). The particularly brutal winter this year means new roofing challenges in areas of the nation unprepared for snow and ice. 2021 has already been a doozy of a winter for the nation, especially in areas of the country not used to dealing with ...

Owens Corning Spotlighting Shingle Performance at Virtual IRE

March 16, 2021 at 2:00 p.m.

By Owens Corning. Owens Corning spotlights shingle performance and beauty at this year’s virtual IRE. At the inaugural Virtual International Roofing Expo (IRE), Owens Corning is shining the spotlight on tools and resources that deliver extreme performance, help roofing contractors navigate a socially distanced environment and deliver education on ...

S2:E12 Coffee Conversations: IRE, What's Happening Now - PODCAST TRANSCRIPTION

March 8, 2021 at 11:10 a.m.

Editor's note: The following is the transcript of an interview with Brandi McElhaney and Shelby Snelson of Informa and the international roofing Expo. You can read the interview below or listen to the podcast here. Heidi Ellsworth: Good morning and welcome to Coffee Conversations. This is part of RoofersCoffeeShop and my name ...