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By Dani Sheehan. This premium, low solids silicone rubber roof coating ...
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IRE – International Roofing Expo

Building roofs and relationships: Talking about growth, grit and the power of peer support

Building roofs and relationships: Talking about growth, grit and the power of peer support

By Jesse Sanchez. In an industry built on structure, this company focuses on what holds it all together: connection, process and trust. In a field dominated by bids, blueprints and bottom lines, Tracey Donels is building something less visible but just as critical: community. As the founder of Service First Solutions, Tracey ...


Unveiling game-changing roofing solutions at IRE 2025

Unveiling game-changing roofing solutions at IRE 2025

By Jesse Sanchez. From pool shields to automated loaders, these new innovations tackle job site hazards and boost efficiency. At the bustling International Roofing Expo (IRE) 2025, The Catch-All took center stage, debuting a suite of new products designed to elevate safety, protect property and streamline job site operations for roofers and ...


A solar-powered success story

A solar-powered success story

By Jesse Sanchez. An innovation that started in a garage has grown into an industry leader in solar attic ventilation, championing sustainability and energy efficiency. Attic ventilation might not be the first thing that comes to mind when thinking about energy efficiency, but for Attic Breeze, it’s the foundation of a growing ...


Record-breaking International Roofing Expo returns to San Antonio elevating industry standards

Record-breaking International Roofing Expo returns to San Antonio elevating industry standards

Themes focused on technology across tools and materials, creating safer work environments, preparing for weatherproof building as well as new developments in energy efficient and recycled resources. The International Roofing Expo (IRE), North America's largest roofing and exteriors event, convened over 600 exhibitors from over 15 countries, and nearly 16,000 industry ...


Inside the Leister booth at IRE 2025

Inside the Leister booth at IRE 2025

By Emma Peterson. New vacuum plate products, upgrades to the VARIMAT and more! While at the 2025 International Roofing Expo (IRE), Heidi J. Ellsworth got the chance to host Dave Nordentoft and Brittany Wykle of Leister for a live episode of ReadListenWatch® (RLW). They started off with Brittany, who is an associate ...


Filling the industry’s workforce gaps

Filling the industry’s workforce gaps

By Jesse Sanchez. Tackling the industry’s labor shortage by connecting contractors with the specialized talent they need to succeed. The roofing industry has long grappled with a shortage of skilled professionals, but Luke McCormick, CEO of Roofing Talent America, is tackling the issue head-on. In this interview with Megan Ellsworth at the ...


International Roofing Expo unveils winners of the 2025 Innovative Product Showcase and Awards program

International Roofing Expo unveils winners of the 2025 Innovative Product Showcase and Awards program

The second iteration of IRE awards celebrate cutting-edge developments in materials, equipment, tools and services that are revolutionizing roofing and exterior construction for businesses, laborers, commercial and residential. The International Roofing Expo® (IRE) reveals the recipients of the second annual Innovative Product Showcase and Awards program for both People's Choice and Experts' Choice categories. This recognition program, powered ...


Building connections and expanding our reach

Building connections and expanding our reach

By Dani Sheehan. This show offered invaluable opportunities to learn, connect and grow! The Oklahoma Roofing Contractors Association (ORCA) Conference and Trade Show may be a smaller event, but it packed a punch when it came to networking, learning and growing our industry connections. As first-time attendees representing The Coffee Shops™, Alex ...


IKO continues to save contractors time and money

IKO continues to save contractors time and money

By Emma Peterson. From TPO welding and induction systems to a new app, IKO has their contractors top of mind. While at the International Roofing Expo (IRE), The Coffee Shops™ crew got the chance to sit down with a variety of incredible industry professionals for interviews on our soundstage, sponsored by SRS ...


Sustainability, strength and style: The rise of metal roofing and siding

Sustainability, strength and style: The rise of metal roofing and siding

By Emma Peterson. Hear from ATAS’ vice president about why metal roofing is a smart, long-term material choice. The Coffee Shops™ crew had an incredible time at this year’s International Roofing Expo (IRE). While in San Antonio, Texas, we got the chance to find some of our industry friends out on the ...


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UP TO THE MINUTE

By Dani Sheehan. This premium, low solids silicone rubber roof coating ...
By Emma Peterson. Joining Tremco’s expert team of maintenance specialists is ...
Read More
Roofing Day 2025 - Side Bar - NRCA
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Kool Seal - Sidebar - Sales Rep - May 24
Sidebar - Everest - Fluorostar - Sep
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