CCS Influencer John Kenney says by implementing flexible pricing and diversifying services, contractors can navigate economic fluctuations successfully. In an ever-changing economic landscape, roofing contractors face unique challenges in managing their finances effectively. The construction industry is susceptible to economic shifts, with fluctuating material costs, varying client demand and unpredictable ...
RCS Influencer John Kenney says embracing bilingual training positions a business as a forward-thinking, inclusive employer in the competitive construction market. In the construction industry, particularly in roofing, the workforce is increasingly diverse, with many bilingual or Spanish-speaking employees. Offering bilingual training ensures safety and compliance and enhances team cohesion ...
By Evelyn Witterholt. Learn what General Coatings has planned for the upcoming trade show season. The Western Roofing Expo is right around the corner and we have been chatting with roofing industry leaders about their plans for the big show! In a recent episode of Roofing Road Trips®, we ...
CCSI Influencer John Kenney says training great leaders involves a comprehensive approach that combines technical training, leadership development, mentorship and continuous feedback. Training managers with less experience to become effective leaders in the roofing industry is essential for your business’s success. Great managers not only ensure smooth daily operations but also ...
MCS Influencer John Kenney says that incorporating digital sales and marketing strategies into your roofing business is essential for growth and competitiveness. As a roofing industry veteran, staying competitive in a rapidly evolving market is essential. Traditional sales and marketing strategies alone aren't enough in today's digital age. Roofing contractors must ...
MCS Influencer John Kenney says adding metal roofing to your contracting business can help you meet the evolving needs of your customers. As the demand for durable, eco-friendly and energy-efficient materials continues to rise, more roofing contractors are considering adding metal roofing services to their offerings. Metal roofs offer numerous benefits ...
RCS Influencer John Kenney says a comprehensive and continuously updated training program is the best defense against the dangers of falls in the roofing industry. Ensuring the safety of roofing contractors is paramount, especially when it comes to fall protection. Falls are among the most common causes of serious work-related injuries ...
CCS Influencer John Kenney says integrating modern marketing practices is essential for roofing contractors looking to expand their customer base. In today's digital age, roofing contractors face unique challenges but also have access to innovative marketing practices that can significantly enhance their visibility and customer engagement. Traditional marketing methods like local ...
MCS Influencer John Kenney says starting a sheet metal fabrication business as a roofing contractor offers a promising avenue for growth and diversification. For roofing contractors looking to diversify their service offerings, starting a sheet metal fabrication business can be a lucrative venture. This expansion allows for the in-house production of ...
By John Kenney, Cotney Consulting Group. Learn how to balance the art and science of estimating to build a reliable cost history. In order to have a successful roofing project, you must first create an accurate estimate of the costs involved. This estimate will help your company reach all of ...