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John Kenney - RCS, MCS & CCS Influencer
Digital sales and marketing strategies for roofing contractors
MCS Influencer John Kenney says that incorporating digital sales and marketing strategies into your roofing business is essential for growth and competitiveness. As a roofing industry veteran, staying competitive in a rapidly evolving market is essential. Traditional sales and marketing strategies alone aren't enough in today's digital age. Roofing contractors must ...
Branching into metal
MCS Influencer John Kenney says adding metal roofing to your contracting business can help you meet the evolving needs of your customers. As the demand for durable, eco-friendly and energy-efficient materials continues to rise, more roofing contractors are considering adding metal roofing services to their offerings. Metal roofs offer numerous benefits ...
Elevating safety: Essential fall protection training for roofing contractors
RCS Influencer John Kenney says a comprehensive and continuously updated training program is the best defense against the dangers of falls in the roofing industry. Ensuring the safety of roofing contractors is paramount, especially when it comes to fall protection. Falls are among the most common causes of serious work-related injuries ...
Marketing for today's market
CCS Influencer John Kenney says integrating modern marketing practices is essential for roofing contractors looking to expand their customer base. In today's digital age, roofing contractors face unique challenges but also have access to innovative marketing practices that can significantly enhance their visibility and customer engagement. Traditional marketing methods like local ...
Expanding horizons: Starting a sheet metal fabrication business
MCS Influencer John Kenney says starting a sheet metal fabrication business as a roofing contractor offers a promising avenue for growth and diversification. For roofing contractors looking to diversify their service offerings, starting a sheet metal fabrication business can be a lucrative venture. This expansion allows for the in-house production of ...
5 steps to mastering cost estimating
By John Kenney, Cotney Consulting Group. Learn how to balance the art and science of estimating to build a reliable cost history. In order to have a successful roofing project, you must first create an accurate estimate of the costs involved. This estimate will help your company reach all of ...
Top July Stories: SkillsUSA, low-slope roofing and women in roofing
By Evelyn Witterholt. Here’s what’s been trending on RoofersCoffeeShop® (RCS) this past July. RCS is a proud member of National Women in Roofing (NWIR) and we love highlighting the many ways the organization gives back to the community. One of our most read articles from last month was a profile ...
Shifting your scope
By John Kenney, Cotney Consulting Group. Learn how to effectively manage change work orders when they become necessary on the job. Modifying the scope of a project can be a stressful but necessary part of many projects as unexpected scenarios pop up. The ensuing change work orders (CWOs) or additional ...
The value of cross-training your employees
RCS Influencer John Kenney says cross-training employees in the roofing industry brings substantial value by enhancing flexibility, productivity and employee satisfaction. In the roofing industry, where precision, efficiency and safety are paramount, having a versatile and well-rounded team can significantly impact your company's success. Cross-training your employees is one of the ...
How contractors can use sustainability in their business and sales
RCS Influencer John Kenney says incorporating sustainability into your roofing business is a responsible choice and a strategic one. In today's roofing industry, sustainability is not just a trend — it's a necessity. With growing environmental awareness among consumers and increasing regulations aimed at reducing the carbon footprint of buildings, contractors ...
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