Will Lorenz - CCS Influencer

The value of training your team to identify roof issues

March 24, 2025 at 12:30 p.m.

CCS Influencer Will Lorenz says having an educated sales force that can highlight what's happening on a roof helps customers adequately make decisions about what's in the best interest of their roof. Editor's note: The following is the transcript of a live interview with CCS Influencer Will Lorenz. You can read ...

LIVE from IRE 2025 with General Coatings! - PODCAST TRANSCRIPT

March 17, 2025 at 12:00 p.m.

Editor's note: The following is the transcript of a live interview with Will Lorenz of General Coatings. You can read the interview below or watch the recording. Intro: Hello, and welcome back to the sound stage at the International Roofing Expo. My name is Heidi Ellsworth and we've had the best ...

The Coffee Shops™ Announce 2025 Influencers

February 18, 2025 at 6:00 a.m.

Our Influencers program celebrates its ninth year of giving back to the industries it serves. The Coffee Shops™, the award-winning websites where the industries meet for technology, information and everyday business, announces the 2025 Influencers for RoofersCoffeeShop (RCS), MetalCoffeeShop® (MCS), CoatingsCoffeeShop® (CCS) and RCS en Español. Each month, ...

Forming strong customer bonds with AI

February 14, 2025 at 2:30 p.m.

CCS Influencer Will Lorenz says that depth of relationship between people is quicker and efficient because of AI. Editor's note: The following is the transcript of a live interview with CCS Influencer Will Lorenz. You can read the interview below, listen to the podcast or watch the recording. Alex Tolle: Hello, ...