In this episode of CoatingsCast, Heidi J. Ellsworth is joined by Jenn Brake from Brake Marketing & Management and Chris Huettig, the current president of Roof Coatings Manufacturers Association (RCMA) to give her an update on the only industry advocacy group just for roof coatings! Jenn & Chris describe the role of manufactures’ associations and the benefits they can provide, as well as new changes that will make RCMA more effective than ever. The discussion then moves to an update on the roof coatings industry today as well as a special preview of RCMA’s Fall Meeting in St. Paul, Minnesota, October 23-25. Listen to this episode to better understand the roof coatings industry and the association at the center of its growth and innovation.
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