5 Ways to Grow Your Business by Expanding Your Local SEO

By LMH Agency. 

The possibilities are endless, but only if you know the entire range of components affecting your SEO. See how you can set your business up for success. 

Ensuring your customers can find your company in a search engine is crucial. There are numerous ways to improve your SEO so that prospective customers find your business the first time and every time they need it. By optimizing your local SEO, you’ll expand your reach and increase your customer base to help you grow your business.   

Take these steps now! You’ll be so glad you did it later. Here’s an easy-to-follow process for optimizing local SEO: 

Step 1 - Optimize your Google Business Profile 

Your Google Business Profile is a free listing that appears in Google Maps and search results when people search for businesses in your area. To optimize your Google Business Profile, you must (must must) ensure it is complete and accurate. Here are some things you can do: 

1. Claim your profile: If you haven’t already, claim your profile on Google My Business. This will give you control over your listing and allow you to update and respond to reviews. 
2. Add accurate information: Make sure your business name, address and phone number (NAP) are accurate and consistent across all online directories and platforms. 
3. Choose the right categories: Select the most relevant categories for your business and ensure they match your products or services. 
4. Add photos: High quality photos of your business can help make your profile stand out and give potential customers a better idea of what to expect. 
5. Get reviews: Encourage customers to leave reviews on your profile, as this can improve your search rankings and help potential customers decide whether to choose your business. 

Step 2 - Use UTM codes to track traffic 

UTM codes are tags you can add to the end of your website URLs to track traffic from different sources. For example, you can add a UTM code to a link that you share on social media or in an email newsletter to see how many people click through to your website from that source. This can help you measure the effectiveness of your local SEO efforts and make adjustments as needed. 

Step 3 - Build citations 

Citations mention your business name, address and phone number (NAP) on other websites. Building citations can help improve your local search rankings and make it easier for people to find your business online. To build citations, add your NAP information to your website and then list your business in local directories, such as Yelp, Yellow Pages and Angie’s List. 

Step 4 - Create high-quality content 

Creating high-quality content is an important part of local SEO. This includes creating blog posts, articles and other types of content that are relevant to your business and your local area. Your content should be informative and engaging, and it should include keywords and phrases that people are searching for in your area. This can help improve your search rankings and drive more traffic to your website. 

Step 5 - Build links to your website 

Building links to your website is another important part of local SEO. This involves getting other websites to link to your website, which can help improve your search rankings and drive more traffic to your website. To build links, start by contacting other local businesses and asking them to link to your website. You can also create content other websites will want to link to, such as infographics, how to guides and other resources. 

By following these five steps, you can optimize your local SEO and make it easier for people to find your business online. Remember to track your results using UTM codes and make adjustments as needed to ensure that your local SEO efforts are as effective as possible. 

Original article source: LMH Agency