600 contractors and counting

By Emma Peterson. 

Learn why so many contractors are integrating Instant Roofer’s software into their websites.  

Like many industries, roofing has undergone a technological revolution in the last few decades. It can be a struggle to balance day-to-day work in the field, let alone trying to also keep your business up to date on the latest technologies and tools. Luckily, there are companies like Instant Roofer that are making it easier than ever for contractors to access helpful technologies that alleviate these daily struggles. In this episode of CoatingsTalk, Heidi J. Ellsworth spoke to Instant Roofer’s founder Jeff Berzolla about the technology shifts in the industry and what his company has built in response.  

Instant Roofer provides contactors two main services — free, exclusive roofing leads and a free roofing calculator that can be embedded into an existing website! They are incredibly powerful tools that contractors can easily assimilate into their daily business practices.  

Jeff shared a bit about how the lead process works, “The leads are spread out amongst the geographic area for all the contractors that sign up. And then once you realize the quality of a price-conditioned exclusive lead is so much higher than what else is out there, we're seeing the vast majority of these contractors upgrade to the paid plan to be able to really in essence own their service area and the zip codes that they've uploaded.” 

Then, after the contractor has been able to make contact with potential leads in their area, the roofing calculator steps up. This tool allows customers to get a quick, reliable frame of reference for what their project will cost without leaving the contractor’s website. Jeff explained, “Most of our measurements and estimates come back within five seconds of you putting an address into the system. Some take up to ten, but in general it's very, very rapid, and contractors want to then embed the technology on their site to get that conversion rate up and to get more of these leads.” By handling the initial part of the process, Instant Roofer allows contractors to focus on what’s important, connecting with the client and installing quality roofs. This is gaining a lot of traction in the industry and Jeff shared, “We just had our 600th contractor sign up over the weekend, so it's moving like crazy.” 

Read the transcript or Listen to the podcast for more about Instant Roofer’s powerful technology and how it can help you improve your business’s conversion rate!