A Healthy Website Means More Visibility for Your Company

By LMH Agency. 

Understanding the user experience on your website can help you improve your SEO and increase your potential customer base. 

Core web vitals are a measurement of the user experience when a customer visits your website. It’s equivalent to your body’s vital signs – measuring web vitals can show the health of your website and determine areas of improvement. All of this is essential to improving your search engine optimization (SEO), and the user experience is a critical factor in Google and other search engine rankings. The higher your core web vitals are, the better the user experience, which in turn improves your search ratings and drives more customers to your website. 

How does improving my ranking get me more organic traffic? 

Improving your ranking in search engine results pages (SERPs) helps to increase organic traffic because higher rankings make it easier for more potential customers to find your website.  

It’s important to remember that your organic search results hinge on your website content’s relevance to the reader and quality overall. It means including the right keywords, optimizing your content, making sure your website is well structured, and creating high quality backlinks (a link that points to a really helpful website for the reader and also gives your content a boost) to other websites.  

With the right SEO strategy, you can make sure your website is seen by as many relevant people and potential customers as possible, all while increasing the organic traffic to your website without the use of expensive ads. 

How can I check if my core web vitals are healthy? 

You can run a free core web vitals test over at PageSpeed Insights to measure your core web vitals and see other areas for improvement.  

This tool gives you a detailed report on the overall performance of your website, including individual scores for each of the core web vitals metrics that will impact your search engine ranking. It will also provide a list of recommendations to help you increase your core web vitals and help you rank on Google.  

Core web vitals checklist 

1 - Optimize your site’s loading performance by reducing server response times and leveraging browser caching. 

2 - Eliminate render blocking JavaScript and CSS in above the fold (i.e., top half of your webpage) content.  

3 - Minify and compress text-based assets like HTML, CSS and JavaScript.  

4 - Leverage a content delivery network (CDN) to reduce latency and improve site performance. 

5 - Enable image compression and lazy loading to reduce page load times.  

6 - Utilize tools like Chrome Lighthouse to audit your website’s performance and identify areas of improvement.  

7 - Minimize third party scripts and ensure they are optimized for performance.  

8 - Use asynchronous loading for JavaScript and CSS files.  

9 - Prioritize loading the most important content, such as images, above the fold.  

10 - Implement a simple, modern, usable framework to ensure fast page loads. 

Want customized support to improve your core web vitals so you can start ranking on Google as soon as possible? You’re probably a good fit for our SEO Blitz service — a customized SEO strategy to help you get your business vitals back on track without you having to be the one to do it. 

Original article source: LHM Agency