In this CoatingsTalk, Megan Ellsworth is joined by Chris Huettig and John McDermott from KARNAK to discuss why roof maintenance is essential and how coatings contractors can successfully sell repair and maintenance services. Chris and John will break down the financial and customer benefits of offering maintenance, how to position it as a valuable service, and strategies for getting customers on board. From increasing profits and providing steady work to becoming a trusted partner for building owners, roof maintenance can be a game-changer for contractors. Tune in to learn how to make maintenance a key part of your business!