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Expert Conversations
Understanding the why, when and how of roof recoatings
By Emma Peterson. Roof coatings offer a great option for restoring and maintaining roofs more effectively. Learn some of the basics in this article! A decade ago, the coatings sector of the roofing industry was fairly limited, with a focus on a few reflective coatings. But this has changed in ...
Dispelling the pesky little voices in our head
By Dani Sheehan. A roadmap to better leadership starts with dumping the HeadTrash. Learn how to silence self-doubt and build stronger teams in this intriguing newscast. In a recent Contractor Outlook Newscast episode, Heidi J. Ellsworth meets with Renie Cavallari, award-winning author and speaker about the mental health of today’s ...
Finding success through industry relationships
By Anna Lockhart. In residential construction, it can be incredibly valuable to build relationships with industry distributors. The experts weigh in on why and how contractors should seek connections in the community to further their success. In a recent episode of Roofing Road Trips®, host Heidi J. Ellsworth ...
Coatings are on everything
By Emma Peterson. From the rooftop to the pool deck, coatings are all around you. The universe of coatings is much bigger than you think. In this CoatingsCast webinar, Fernando Silva from Pli-Dek stopped by to talk to Heidi J. Ellsworth about the importance of waterproof coatings. While Fernando has ...
From classroom to rooftop
By Jessica Bravo. Building knowledge in the workforce through the collaborative efforts of the Roofing Alliance and Clemson University's roofing courses. In a Read, Listen, Watch (RLW®) webinar, Heidi J. Ellsworth sat down with Greg Bloom of Beacon Building Products, Alison LaValley of Roofing Alliance and Dr. Dhaval ...
The first woman to earn NRCA Pro Certification paves the way
By Jesse Sanchez. Estefani Albright becomes a trailblazer in roofing certification, inspiring a new era for the industry. In this episode of Roofing Road Trips®, the spotlight shines on Estefani Albright, the first woman to earn a Pro Certification from the National Roofing Contractors Association (NRCA). Host Megan Ellsworth discusses ...
Fostering customer loyalty
By Jessica Bravo. Spread the word, APOC is offering a Contractor Pro Loyalty Program! In a recent episode of CoatingsCast, Heidi J. Ellsworth sat with Kyle Infante and Anthony Martin from APOC to discuss the importance of strong partnerships in the roofing industry. Kyle noted, "Customer loyalty is really a ...
Understanding the art and science of concrete coating systems
By Jesse Sanchez. From airplane hangars to residential garages, the choice of coating can make or break your concrete. In this CoatingsCast™, Karen Edwards discusses the intricacies of concrete flooring applications with Jeffrey Wells, director of sales for ICP's APF Polymer Surfaces group. While many associate coatings primarily ...
Fostering customer loyalty
By Jessica Bravo. Spread the word, APOC is offering a Contractor Pro Loyalty Program! In a recent episode of CoatingsCast, Heidi J. Ellsworth sat with Kyle Infante and Anthony Martin from APOC to discuss the importance of strong partnerships in the roofing industry. Kyle noted, "Customer loyalty is really a ...
Elevate your roofing business with this 2024 Benchmark Report
By Jesse Sanchez. Insightful data and actionable strategies set to transform the roofing industry. In this Read, Listen, Watch (RLW)™ webinar, host Heidi J. Ellsworth sat down with Leap’s, Katy Pusch, to discuss Leap’s 2024 Home Improvement and Remodeling Benchmark Report. This report is packed with data-driven insights tailored to help ...
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