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Expert Conversations
Designing a safer, stronger future
By Emma Peterson. Learn how CertainTeed designs innovative products that push the roofing industry to higher levels of safety, performance and quality! CertainTeed’s mission is to “transform the world into a better, more sustainable home through an ever-evolving range of groundbreaking building solutions.” They work towards this goal by intentionally ...
The perfect storm for coatings
By Jessica Bravo. Podcasts guest discusses the benefits and considerations of UNIFLEX fluid-applied roofing systems. In an episode of CoatingsCast™, Karen Edwards sat down with Timothy Klindt from UNIFLEX, a Sherwin-Williams brand, to discuss how fluid-applied roofing systems have gained significant traction in the commercial and residential roofing markets. ...
Creating a technological ecosystem
By Emma Peterson. Streamline the costly and time-consuming process of estimating with this new tool from SRS! In a recent Roofing Road Trips® episode, Karen Edwards spoke to Ashley Garcia and Kevin Carfa of SRS Distribution to talk about how they are revolutionizing the project estimating process for roofing professionals ...
The power of underlayment
By Jessica Bravo. Discussing the important role underlayment plays in a well-designed roof. In an episode of Roofing Road Trips®, Karen Edwards sat down with Alex Manos from Polyglass to talk about how an underlayment should protect the substrate it is going over. The underlayment should either be a water ...
A click away: How Beacon and Leap are making material ordering easier
By Emma Peterson. Learn how this partnership transforms and streamlines roofing material ordering. In this new episode of Roofing Road Trips®, Heidi J. Ellsworth met with Beacon Building Products’ Katy Rebernak and Leap’s Alexandra Bohannon to discuss their new partnership and how it helps roofing professionals bring their ordering process ...
Understanding the why, when and how of roof recoatings
By Emma Peterson. Roof coatings offer a great option for restoring and maintaining roofs more effectively. Learn some of the basics in this article! A decade ago, the coatings sector of the roofing industry was fairly limited, with a focus on a few reflective coatings. But this has changed in ...
Dispelling the pesky little voices in our head
By Dani Sheehan. A roadmap to better leadership starts with dumping the HeadTrash. Learn how to silence self-doubt and build stronger teams in this intriguing newscast. In a recent Contractor Outlook Newscast episode, Heidi J. Ellsworth meets with Renie Cavallari, award-winning author and speaker about the mental health of today’s ...
Finding success through industry relationships
By Anna Lockhart. In residential construction, it can be incredibly valuable to build relationships with industry distributors. The experts weigh in on why and how contractors should seek connections in the community to further their success. In a recent episode of Roofing Road Trips®, host Heidi J. Ellsworth ...
Coatings are on everything
By Emma Peterson. From the rooftop to the pool deck, coatings are all around you. The universe of coatings is much bigger than you think. In this CoatingsCast webinar, Fernando Silva from Pli-Dek stopped by to talk to Heidi J. Ellsworth about the importance of waterproof coatings. While Fernando has ...
From classroom to rooftop
By Jessica Bravo. Building knowledge in the workforce through the collaborative efforts of the Roofing Alliance and Clemson University's roofing courses. In a Read, Listen, Watch (RLW®) webinar, Heidi J. Ellsworth sat down with Greg Bloom of Beacon Building Products, Alison LaValley of Roofing Alliance and Dr. Dhaval ...
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