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Sales & Marketing
A Healthy Website Means More Visibility for Your Company
By LMH Agency. Understanding the user experience on your website can help you improve your SEO and increase your potential customer base. Core web vitals are a measurement of the user experience when a customer visits your website. It’s equivalent to your body’s vital signs – measuring web vitals can ...
Does Your Roofing Company Need a Sales Team? - Part 3
By MaryBeth Carroll, Carroll Consulting Group. Build a strong sales team with these ten strategies to improve your company's reach and land more customers. Ensuring the success of your roofing sales team requires a combination of strategic planning, effective management, ongoing training and a positive work environment. Here are some key steps ...
Utilizing Presentation Software to Boost Outside Sales Success – Part One
By Ingage. Ingage shares why learning how to use presentation software to your team’s advantage can help reps close more deals when out in the field. Closing on a difficult outside sales call can be a challenge, especially in the day and age of homeowners having access to endless ...
Take This Free Course to Unlock the Secret to Local Marketing!
By Dani Sheehan. If you’re struggling to market your company in this competitive market, consider enrolling in this free, seven-day course to optimize your local SEO. Are you having trouble finding leads in your area? Have you slowed or stopped expanding your reach to attract more customers? LMH Agency is ...
Does Your Roofing Company Need a Sales Team? - Part 2
By MaryBeth Carroll, Carroll Consulting Group. Recruiting and onboarding the right roofing salesperson is crucial for the success of your roofing company. Here's a step-by-step guide to help you find and integrate the perfect candidate: Recruitment Define the role: Clearly outline the responsibilities, expectations and qualifications for the roofing salesperson role. ...
Does Your Roofing Company Need a Sales Team? - Part 1
By MaryBeth Carroll, Carroll Consulting Group. The right answer is Yes! In the highly competitive world of roofing services, a skilled salesperson can make a significant difference between a roofing company's success and struggle. While exceptional roofing craftsmanship and quality products are essential, the importance of a dedicated salesperson cannot be underestimated. ...
Back to Basics: How to Build a Solid Roofing Sales Strategy
By Adam Cabrera. In today's competitive business climate, aligning your marketing and sales efforts is paramount for effective lead conversion. In a recent episode of Roofing Road Trips, Heidi J. Ellsworth visits with Pam Torrey, director of marketing at Ingage. During the conversation, they explored the ways sales strategies ...
The Psychology of Selling in the Roofing Industry: Why People Buy
By John Kenney, Cotney Consulting Group. If you're a roofing contractor, understanding the motivations behind your customer's decisions can elevate your sales and service delivery. When it comes to the intricacies of sales, Brian Tracy's "The Psychology of Selling" is considered one of the paramount resources in the world. Dive into chapter ...
Implement These 4 Strategies to Generate More Leads
By LMH Agency Learn how you can invest in the future of your business and draw in more customers. We hear agencies say all the time that they’re going to help you get more leads. But HOW is this actually done? How can you be sure your automations ...
The Real Deal on Sharing Roofing Content that Works
By LMH Agency. The importance of sharing your roofing content and how to use it to improve your marketing reach. Feeling like you need to reinvent the wheel to market your company? Does making content feel terrifying and like no one will care? We encourage you to think again. ...
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