By Colin Sheehan, RCS Reporter. Differentiate your company from the rest through developing a strong brand that your customers will remember. Season 3, episode 20 of Roofing Road Trips hosted by RoofersCoffeeShop® partner, Heidi J. Ellsworth, discusses all things branding. Jeff Williams from IKO explains the importance behind establishing ...
The verdict is in: When it comes to asphalt roofing shingles, IKO Dynasty leads the way. For his annual head-to-head comparison of laminate shingles, industry insider and founder of Roofing Insights, Dmitry Lipinskiy, recently gathered with a select panel of roofing contractors to test and review a dozen products from North ...
After an electrical fire damaged the home and its roof, NWIR and several industry partners stepped in to help. After an electrical fire tore through Alexandria House, damaging the home and its roof, the SoCal Council of National Women in Roofing (NWiR) and several industry partners, including shingle manufacturer IKO®, stepped ...
Editor's note: The following is the transcript of an live interview with Jeff Williams, director of marketing and branding IKO North America. You can read the interview below or listen to the podcast. Speaker 1: Welcome to Roofing Road Trips with Heidi. Explore the roofing industry through the eyes of a longterm ...
Industry Leader of the Year, Associate of the Year and Golden Hammer Award winners honored at NTRCA Awards Banquet, March 26, 2021. The North Texas Roofing Contractors Association (NTRCA) – a regional association for professional residential and commercial roofing contractors, distributors, manufacturers and associates who maintain the highest industry standards – ...
IKO, a North American pioneer in the manufacturing of residential and commercial roofing products, has announced today the release of an updated and upgraded version of their ROOFViewer tool. ROOFViewer is an intuitive software that utilizes artificial intelligence technology to show users a vividly realistic rendering of how any given house ...
By Colin Sheehan, RCS Reporter. Learn from a global leader in the roofing industry about marketing strategies, business building tools and more! From video marketing strategies to the importance of employee retention, IKO's featured podcasts on RoofersCoffeeShop continue to be must-listens for contractors interested in upping the performance of their businesses. The IKO ...
By Carol Perkins, IKO. Learn why IKO’s philosophy of “people elevated” helped the company realize it’s founders’ vision. As IKO prepares to celebrate for its 70th anniversary in 2021, our slogan “Roofing Elevated” comes to mind. I believe the growth and success this company has seen over the years is in large ...
By Colin Sheehan, RCS Reporter. How IKO roofing systems are meeting FORTIFIED Home™ standards and ensuring homeowners a job worth paying for. On this episode of Roofing Road Trips, Heidi J. Ellsworth, chats with Jack Gottesman of IKO and Mark Zehnal of IBHS. This is an exciting episode as Jack and Mark ...
Editor's note: The following is the transcript of an interview with Jack Gottesman of IKO and Mark Zehnal of IBHS. You can read the interview below or listen to the podcast here. Heidi Ellsworth: Hello and welcome to another Roofing Road Trips. This is Heidi Ellsworth, an RCS partner, and I ...