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Ingage
Why Your Sales and Marketing Team Needs to be Firing on all Cylinders
By Cayden Wemple. Check in with Ingage marketing director, Pam Torrey, to learn why it’s important to market your company correctly. In the age of the internet, it is more important than ever to be able to connect with your customers in a way that’s both true to your brand ...
Pam Torrey - Aligning Sales, Marketing and Lead Conversion - PODCAST TRANSCRIPTION
Editor's note: The following is the transcript of a live interview with Pam Torrey, Director of Marketing for Ingage You can read the interview below or listen to the podcast. Speaker 1: Welcome to Roofing Road Trips with Heidi. Explore the roofing industry through the eyes of a long-term professional within ...
Using Technology to Leave a Lasting Impression in the Field
By Danielle Basch, Leap. Appealing to homeowners through digital means could boost your business. A home with curb appeal catches the eye of others in a given neighborhood. It is memorable and attractive, often raising property values for neighboring homes as well. Home service companies, like roofing contractors, have traditionally ...
5 Ways to Follow-up With Prospective Clients
By Ingage Following up with sales leads is a very important step in securing a sale. Here are a few tips to help you succeed. Nearly all consumers have been in the position where they’re thinking about buying something but they need a little time to make the decision. Well, ...
Owens Corning Introduces Tech Stack Business Resources for Roofing Contractors
The Tech Stack is designed to help contractors win in today’s new normal. Owens Corning, in collaboration with its Business Service partners, is launching Tech Stack, a curated suite of resources spanning every link in the contractors’ business ecosystem. Available to all contractors in the Owens Corning Roofing Contractor Network, the ...
Balancing Price and Value in Your Sales Strategy
By Ingage. Find the perfect balance in your valuation of your services with these tips from Ingage. It’s important to carefully consider the pricing of a product or service in order to maximize profits while still remaining competitive when closing a sale. Striking the right balance between pricing ...
Ron Lloyd - PODCAST TRANSCRIPTION
Editor's note: The following is the transcript of a live interview with Ron Lloyd from Kokua Roofing. You can read the interview below, listen to the podcast. Speaker 1: Welcome to Stories from the Roof, from rooferscoffeeshop.com, where we tell the stories of roofing professionals from around the globe. Heidi Ellsworth: ...
Overlooked Sales Metrics Every Business Should be Tracking
By Ingage. Tracking a variety of sales metrics can give your company a leg-up on competitors. If done properly, it can be very effective. Measuring a company’s success may seem like a fairly straightforward task — you look at how much revenue and income the company is bringing ...
What to Do About Longer Sales Cycles
By Ingage. Buyers are becoming more uncertain, slowing down the sales process. How can salespeople overcome this? There are many potential factors that disrupt the sales process. Customers have differing biases, personalities, resources and capacities. Depending on customers’ brand loyalty, the sales cycle could easily be interrupted. External factors even ...
3 Ways to Bring Cold Leads Back to Life
By Ingage. New leads are not enough to keep your business growing, your business needs to learn how to engage cold leads as part of a successful sales process. Any contractor can tell you that the key to increasing profitability and bringing in new clients lies in quality lead generation. ...
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