Pli-Dek unveils website designed with building professionals in mind

The updated online experience offers an information source as versatile as the product itself.

Pli-Dek®, an industry leader in waterproofing, unveiled a new website designed with contractors, architects, consultants and building professionals in mind.

The product, used in residential, commercial and industrial applications, creates beautiful and durable high-performance decks, balconies, plaza decks and walkways, as well as various other outdoor areas. The updated website explains the product’s versatility and showcases the variety of finish options, such as cobblestone, flagstone, sand and simulated tile.

The revamped website provides professionals with access to register for Pli-Dek’s exclusive Masterworks Education and Training programs or request an AIA CEU’d presentation. The company provides additional learning and support through videos and blog entries that help professionals serve their customers more effectively and efficiently. The website also has an extensive document library to offer insights into how best to use the product.

Finally, building professionals can use the website to look more closely at the extensive number of creative finishes available to best meet their clients’ needs. They can browse the list and build projects that satisfy both the practical and aesthetic needs of their property.

“Professionals rely on Pli-Dek products for their waterproofing projects for a wide range of customers, and they depend on us to provide them with the tools and resources they need to do so,” said Sara Jonas, vice president of marketing for ICP Group. “Our focus during this website redesign was to give them the information they need in an easy-to-use format. We’re excited about this redesign, and we believe construction professionals will be, too.”

Pli-Dek is part of the ICP Group, a leading purveyor of high-performance building products for every part of residential and commercial construction and renovation. ICP is dedicated to elevating the construction industry with a complete suite of tools that help contractors complete jobs efficiently, effectively and professionally. To access the new website, visit plidek.com. To learn more about ICP Group, visit www.ICPGroup.com.

About ICP

Innovative Chemical Products (ICP) Group is a leading specialty chemical manufacturer in North America and provides coatings, adhesives and sealants globally. With operations headquartered in Andover, Massachusetts, and multiple manufacturing facilities around the world, ICP serves multiple end markets, including building materials, specialty construction and sports surfaces. ICP is privately held and manufactures products under several recognized specialty groups. For more information, visit www.ICPGroup.com.

ICP is a portfolio company of Audax Private Equity.