Unlocking the secrets of metal roof coatings

By Jesse Sanchez.

Discover how advanced paint technologies are shaping the future of roofing.

In a revealing episode of CoatingsCast™, host Megan Ellsworth was joined by AkzoNobel’s Amanda Paterline, commercial marketing manager, and Brad Shreve, a technical support specialist with deep expertise in polymer engineering, to discuss the science and strategy behind AkzoNobel's innovative metal roof coatings. Their discussion shined a spotlight on what sets AkzoNobel’s products apart in durability and design.

The conversation focused on practical aspects like maintenance and warranties — essential elements for contractors and homeowners alike. Brad spoke on the interconnected system that determines roof performance, explaining, "We make the paint, a coder coats the paint, another company cuts it, and another company forms it and another company installs it and everyone's handling this paint all along the way."

A recurring theme in the discussion is the need for tailored solutions based on regional climates and usage. Brad elaborated on the environmental challenges, saying, "We have UV radiation from the sun, we have heat, we have moisture in the form of humidity, but also rain. We have wind, biological effects and all of this comes together in a complicated soup of weathering."

The team also covered the importance of warranties, which serve as both a quality indicator and a risk management tool. Amanda highlighted the industry-leading CERAM-A-STAR Select Warranty, noting its limited lifetime and transferable features. Additionally, AkzoNobel offers coatings with no coastal setbacks, making them a standout choice for harsh marine environments.

For customers seeking enhanced aesthetics alongside performance, the company provides textured options like the “frost” finish. Amanda explained, “When customers are selecting their color and gloss level, obviously they want an exciting color, and the aesthetics play into their choices. But when they look at lower gloss or textured coatings like our frost, that can help mask some of those imperfections that might come up or that are inherent to the install process of a metal roof.”

Read the Transcript, Listen to the Podcast or Watch the interview to learn more about how AkzoNobel’s products can address various environmental challenges!