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Business Boosters
It’s time to re-evaluate your marketing strategy
By Emma Peterson. With Gen Z representing 40% of all global consumers, it’s time to design marketing campaigns that account for their perspectives. A recent report by Redfin tracked homeownership trends across generations between 2022 and 2023. The report found that, while Millennials and Generation X saw rises in homeownership, ...
4 strategies for increasing sales with upselling strategies
By EagleView. Guiding customers through logical upgrades and add-ons can boost your business and set them up with a better roofing system. The contracting business is constantly growing, with all signs pointing to continued growth. The industry is expanding, with reports showing the industry grew an average 4% a year ...
Understand how credit card fees benefit your margin for roofing success
By Lauren Miller, JobNimbus. Roofers can boost their bottom line by incorporating credit card fees into their pricing, ensuring seamless payments and happier customers. Getting paid can become a challenge without the right payment procedures. That is why including credit card fees into transaction fees for customers will aid in ...
Build successful management solutions with Smartsheet
By John Kenney, Cotney Consulting Group. Learn how Smartsheet can help you make your roofing business more efficient and profitable. Project management is a crucial part of working in the roofing industry, but it can present some unique challenges. In order to run a successful and profitable roofing business, contractors ...
Shifting your scope
By John Kenney, Cotney Consulting Group. Learn how to effectively manage change work orders when they become necessary on the job. Modifying the scope of a project can be a stressful but necessary part of many projects as unexpected scenarios pop up. The ensuing change work orders (CWOs) or additional ...
Small business’ secret weapon against big competition
By Kathryn Brill, AccuLynx. Level the playing field with top roofing CRM software that boosts small business’ efficiency and competitiveness Limited time, resources and staff are the realities of a small residential roofing business. You’re forced to accept that you don’t have the same capacity as large organizations. Finding sustainable ...
The art of risk and crisis management
By Jesse Sanchez. Elevate your game with expert insights on mastering resilience in risk and crisis management. Enhance your expertise in risk and crisis management with exclusive insights tailored for R-Club members. In this upcoming R-Club training webinar, John Kenney from Cotney Consulting Group will explore mastering resilience amidst uncertainty. ...
Eagleview Assess™ provides speedy results
By EagleView. Learn how taking the faster path to claims resolutions helps you win in the insurance business. The claims process is the final lap for insurance carriers and adjusters' relationship with policyholders. This is the moment when insurance companies can position themselves as trusted and reliable providers. One way ...
Raising the roof with cutting-edge tech
By Jesse Sanchez. Uncover innovative roofing technologies and expanding contractor roles from this leading industry manufacturer. At the 2024 FRSA Annual Convention, Heidi J. Ellsworth had a chance to speak with Thomas Garjulo, the technical sales rep at Sika, on our sound stage sponsored by Beacon. The two talk about ...
3 steps to build a successful roofing sales team
By Corey Mann, Leap. By hiring the right people, providing continuous training and effectively managing your people, your sales reps will be set up to succeed. Roofing businesses must rely on the effectiveness of their sales team to maintain and grow their customer base. They are the first impression customers ...
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