CCS Influencers

Maximizing roof life without overselling solutions

August 25, 2026 at 5:30 p.m.

Match coatings and replacements to the roof’s condition to achieve the best outcome for building owners. One of the biggest misconceptions about coatings is that they’re a solution for every roof. They’re not, and that’s okay. The key is knowing when a coating makes sense and when it’s better to recommend ... Read More

Not every roof should be coated

August 25, 2026 at 3:30 p.m.

Restoration success starts with the right assessment. Fluid-applied restoration has become an important option for extending roof service life, controlling capital costs and avoiding unnecessary tear-off. But one of the most important things contractors need to understand is that not every roof is a restoration candidate. I’ve seen coatings used successfully for ... Read More

Building owners value honest conversations about roof lifespan

August 24, 2026 at 1:30 p.m.

Coatings Coffee Shop Influencer Will Lorenz says that candor is the best policy when talking to builind owners. Editor's note: The following is the transcript of a live interview with Will Lorenz of General Coatings. You can read the interview below, listen to the podcast or watch the recording. Lauren White: ... Read More