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CCS Influencers

Meet all the Influencers here.

Measuring success one project at a time
Measuring success one project at a time
January 27, 2026 at 6:30 a.m.
CCS Influencer Joe Sorrentino says the path to success is paved with meticulous attention to detail, adherence to best practices and informed decision-making Success in the contracting business is measured one project at a time. Each project should be completed as the next reference for a potential client. Staying focused on ... Read More

 

Latest Updates

Tips for success in 2026
CCS Influencer Will Lorenz shares his expert tips for finding success in the new year. Editor's ... Read More
Setting your coatings projects up for success
CCS Influencer Shawn Morgan says if we treat coatings as a system, not just a ... Read More
How coating contractors can avoid costly pitfalls in the new year
CCS Influencer John Kenney says coatings can be an intense, reliable profit center, but only ... Read More

Coffee Shop Originals

A place for all members of the industry
A place for all members of the industry
roofing alliance student competition - ire 2026 - header
Gators, Rams and a pair of Tigers take the stage at the student competition
IRE day one: Kicking off our roofing Super Bowl
IRE day one: Kicking off our roofing Super Bowl
Celebrating coatings content from 2025!
Celebrating coatings content from 2025!
Read More Coffee Shop Originals »

Profitable New Year

Measuring success one project at a time
Measuring success one project at a time
Tips for success in 2026
Tips for success in 2026
Setting your coatings projects up for success
Setting your coatings projects up for success
How coating contractors can avoid costly pitfalls in the new year
How coating contractors can avoid costly pitfalls in the new year
Read More about Profitable New Year »

Coatings Innovation Trends

Greg Hlvatay - Silicone is a tool, not a miracle
Silicone is a tool, not a miracle
Shawn Morgan - Looking to the future of coatings
Looking to the future of coatings
Joe Sorrentino - The coating industry in 2026
The coating industry in 2026
John Kenney - What to watch in coatings in 2026
What to watch in coatings in 2026
Read More about Coatings Innovation Trends »

Fluid Applied Systems

The power of a proactive attention to detail
The power of proactive attention to detail
CCSI November 2025 John Kenney
How fluid-applied roofing systems are advancing performance and reliability
Read More about Fluid Applied Systems »

Coating Applications

CCSI John Walker October 2025
Why diversifying might be easier than you think
CCSI Shawn Morgan October 2025
Opening doors to new markets
Image of two people applying a coating to a warehouse, John Kenney’s headshot in the bottom right
How diversifying with coatings opens new avenues for contractors
Two people using rollers to coat a concrete warehouse floor, Joe Sorrentino’s headshot in the bottom right
Diversification and innovation are powerful words
Read More about Coating Applications »

Market Differentiation

CCSI Joe Sorrentino September 2025
Embrace and don't look back!
Image of a hand moving a pink house miniature. In the background are similar houses in black. John Kenney
How contractors can stay competitive amid mergers and acquisitions
Image of a hand moving a pink house miniature. In the background are similar houses in black. Shawn’s headshot is overlayed i
Out-care the competition
Read More about Market Differentiation »

Stakeholder Collaboration

A group of hands put together towards the center, overlay of Will Lorenz’s headshot in bottom right
Keeping everyone on the same page
Hands together in union with John Keneny’s headshot in the bottom right corner
Collaborating with project stakeholders and partners
Hands together in a teamwork huddle, Joe Sorrentino’s headshot in the bottom right
Teamwork makes the dream work
Read More about Stakeholder Collaboration »

Educational Resources

CCSI Joe Sorrentino July 2025
Stay ahead of the curve, one step at a time
Image of a workspace with an open book, phone and person typing on a computer
Stay ahead of the curve
Keeping up with roofing technology and training
Keeping up with roofing technology and training
Read More about Educational Resources »

Warranties and Maintenance

CCSI - June - John Walker
The maintenance mindset
A paper with “warranty” typed on it. In the bottom right is Shawn Morgan’s headshot
Building trust through warranties and maintenance
CCSI Joe Sorrentino - June 2025 - Invest in your success
Invest in your success
Building trust with renewable warranties and maintenance
Building trust with renewable warranties and maintenance
Read More about Warranties and Maintenance »

Navigating Regulatory Pressures

The influence of regulations in the coating sector’s growth
The influence of regulations in the coating sector’s growth
Navigating regulatory pressures
Navigating regulatory pressures: How roofing contractors can prepare for challenges in the coatings industry
Read More about Navigating Regulatory Pressures »

Educating Building Owners

CCSI - Joe Sorrentino - April - The harsh realities of complex insurance policies
The harsh realities of complex insurance policies
Helping building owners navigate insurance policies and regulations
Helping building owners navigate insurance policies and regulations for better roof maintenance and restoration decisions
Read More about Educating Building Owners »

Training Sales for Restoration

Becoming a value added solution strategist
Becoming a value added solution strategist
Training sales teams to identify and communicate building envelope restoration opportunities
Training sales teams to identify and communicate building envelope restoration opportunities
Greg Hlvatay - Learn to see every roof as a restoration opportunity
Learn to see every roof as a restoration opportunity
The value of knowing what
The value of training your team to identify roof issues
Read More about Training Sales for Restoration »

Ethically Using AI

CCSI Feb Will Lorenz
Forming strong customer bonds with AI
Read More about Ethically Using AI »

Managing Cash Flow

CCS - Jan - Greg Serevetas
Cash flow strategies for seasonal markets
Effective cash flow management year-round and in winter for roofing contractors
Effective cash flow management year-round and in winter for roofing contractors
Negotiating seasonality in the industry
Negotiating seasonality in the industry
CCSI Jan Will Lorenz
Understanding the ebb and flow of roofing
Read More about Managing Cash Flow »

2025 Goals

Align all aspects of your company to your initial company goals
Use your initial company goals to organize and strategize
CCSI - John Kenney - Dec - How to communicate company goals effectively for 2025
How to communicate company goals effectively for 2025
Read More about 2025 Goals »

Cause Marketing

Cause marketing starts with local community efforts
Cause marketing starts with local community efforts
CCSI John Kenney - The impact of cause marketing on brand reputation in the roofing industry
The impact of cause marketing on brand reputation in the roofing industry
Read More about Cause Markting »

Preparing for Financial Setbacks

How to account for financial setbacks - Will Lorenz
How to account for financial setbacks
CCSI - John Kenney - How roofing contractors can prepare for unexpected financial setbacks
How roofing contractors can prepare for unexpected financial setbacks
Read More about Preparing for Financial Setbacks »

Training Managers

CCSI - John Kenney - Transforming inexperienced managers into roofing industry leaders
Transforming inexperienced managers into roofing industry leaders
Read More about Training Managers »

Marketing Practices

Marketing for Today
Marketing for today's market
There is no
There is no 'right' way to market
Read More about Marketing Practices »

Balancing Finances

Financial strategies for roofing contractors
Financial strategies for roofing contractors
Read More about Balancing Finances »

Quality Control

CCSI John Kenney - Best practices for quality control with liquid-applied roofing systems
Best practices for quality control with liquid-applied roofing systems
CCSI - Greg Hlavety - Be ready to get the job done right the first time!
Be ready to get the job done right the first time!
CCSI - Lisa Irby - Investing in your employees
Investing in your employees
Read More about Quality Control »

Fluid-Applied System Warranties

CCSI - Jeff Blank - Learn how responsiblity is key to a healthy industry
Responsibility is key to a healthy industry
Read More about Fluid-Applied System Warranties »

Industry Advocacy

CCS Influencer March 2024 - Jeff Blank
Why you should get involved with your local roofing associations
Greg Hlvatay - March - Finding a voice in the industry
Finding a voice in the industry
Read More about Industry Advocacy »

Competitive Strategies

CCSI - Greg Hlavaty - Stand out from the competition by expanding your scope
Stand out from the competition by expanding your scope
Read More about Competitive Strategies »

Getting Started

John Kenney - CCSI - Getting started
Getting started: How to add coatings to your product offering
Arty Molinari February Influencer
Ask Your Distributors for Proper Documentation
Read More about Getting Started »

Training Resources?

Where can contractors find training resources for coatings?
Where can contractors find training resources for coatings?
Read More about Training Resources »

Best Practices

John Kenney Successful coating installations
What are some best practices for successful coating installations?
Read More about Changing Course »

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Gold Circle Awards were given to NRCA members who made ...
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