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Cool roofs, VOCs and insulation: The future of the coatings industry

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The importance of a word: The difference between roof coatings and roof coating systems

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Equipping your sales team to spot restoration opportunities

Equipping your sales team to spot restoration opportunities

March 14, 2025 at 6:00 a.m.

CCS Influencer Shawn Morgan says that a well-trained sales team isn’t just selling a service... they’re helping building owners protect their investments. Training a sales team to spot restoration opportunities for the building envelope, including roofing, and communicate them effectively to building owners comes down to a mix of knowledge, hands-on ... Read More

Latest Updates

The key to training your sales team for success

CCS Influencer Greg Serevetas says that a a knowledgeable sales team is a profitable one. First, ... Read More

Forming strong customer bonds with AI

CCS Influencer Will Lorenz says that depth of relationship between people is quicker and efficient ... Read More

Keeping people at the core of business

CCS Influencer Greg Serevetas says that AI should make us better, not replace us. AI in ... Read More

Training Sales for Restoration

Equipping your sales team to spot restoration opportunities

Equipping your sales team to spot restoration opportunities

The key to training your sales team for success

The key to training your sales team for success

Read More about Training Sales for Restoration »

Ethically Using AI

CCSI Feb Will Lorenz

Forming strong customer bonds with AI

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Managing Cash Flow

CCS - Jan - Greg Serevetas

Cash flow strategies for seasonal markets

Effective cash flow management year-round and in winter for roofing contractors

Effective cash flow management year-round and in winter for roofing contractors

Negotiating seasonality in the industry

Negotiating seasonality in the industry

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2025 Goals

Align all aspects of your company to your initial company goals

Use your initial company goals to organize and strategize

CCSI - John Kenney - Dec - How to communicate company goals effectively for 2025

How to communicate company goals effectively for 2025

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Cause Marketing

Cause marketing starts with local community efforts

Cause marketing starts with local community efforts

The impact of cause marketing on brand reputation in the roofing industry

Read More about Cause Markting »

Preparing for Financial Setbacks

How to account for financial setbacks - Will Lorenz

How to account for financial setbacks

CCSI - John Kenney - How roofing contractors can prepare for unexpected financial setbacks

How roofing contractors can prepare for unexpected financial setbacks

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Training Managers

CCSI - John Kenney - Transforming inexperienced managers into roofing industry leaders

Transforming inexperienced managers into roofing industry leaders

Read More about Training Managers »

Marketing Practices

Marketing for Today

Marketing for today's market

There is no

There is no 'right' way to market

Read More about Marketing Practices »

Balancing Finances

Financial strategies for roofing contractors

Financial strategies for roofing contractors

Read More about Balancing Finances »

Quality Control

CCSI John Kenney - Best practices for quality control with liquid-applied roofing systems

Best practices for quality control with liquid-applied roofing systems

CCSI - Greg Hlavety - Be ready to get the job done right the first time!

Be ready to get the job done right the first time!

CCSI - Lisa Irby - Investing in your employees

Investing in your employees

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Fluid-Applied System Warranties

CCSI - Jeff Blank - Learn how responsiblity is key to a healthy industry

Responsibility is key to a healthy industry

Read More about Fluid-Applied System Warranties »

Industry Advocacy

CCS Influencer March 2024 - Jeff Blank

Why you should get involved with your local roofing associations

Greg Hlvatay - March - Finding a voice in the industry

Finding a voice in the industry

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Competitive Strategies

CCSI - Greg Hlavaty - Stand out from the competition by expanding your scope

Stand out from the competition by expanding your scope

Read More about Competitive Strategies »

Getting Started

John Kenney - CCSI - Getting started

Getting started: How to add coatings to your product offering

Arty Molinari February Influencer

Ask Your Distributors for Proper Documentation

Read More about Getting Started »

Training Resources?

Where can contractors find training resources for coatings?

Where can contractors find training resources for coatings?

Read More about Training Resources »

Best Practices

John Kenney Successful coating installations

What are some best practices for successful coating installations?

Read More about Changing Course »

Roofing Day 2025 - Banner - NRCA

UP TO THE MINUTE

Cool roofs, VOCs and insulation: The future of the coatings industry

By Emma Peterson. Learn how regulations and building codes in California ...

The importance of a word: The difference between roof coatings and roof coating systems

As the coating sector continues to grow in popularity, this ...